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CANNES LIONS
By our African Marketing Confederation News Team | 2026
Gugu Mthembu joins a lineup of 27 jury presidents, all regarded as leaders in the international advertising and marketing industry.
Gugu Mthembu, Consumer Chief Marketing Officer for South African telecommunications operator Telcom, has been named as Jury President for the Creative Business Transformation category at the 2026 Cannes Lions International Festival of Creativity.
This year’s festival takes place in Cannes, France from 22–26 June and is widely regarded as the creative marketing communications industry’s premier annual gathering.
Gugu Mthembu. Photo: LinkedIn
Mthembu joins a lineup of 27 jury presidents, all regarded as leaders in the international advertising and marketing industry. Last year she was part of the jury council, so this year marks a step forward for her.
In a LinkedIn post, she says just being part of the jury council in 2025, was an incredible honour.
“This year, carrying the responsibility of presidency feels even more purposeful. What I look forward to most is championing work that doesn’t just win awards but creates real impact. Work that reimagines business models, centres human experience and amplifies creativity as a catalyst for impact.”
Mtembu adds: “I’m especially excited to bring my lived experience in driving impactful transformation, and a diverse perspective into every discussion in the jury room.”
Celebrating the creativity that drives businesses forward
The Creative Business Transformation Lions celebrate the creativity that drives businesses forward – creative transformation that changes thinking, buying and behaviour.
The work being judged should demonstrate how creative change has been achieved across core business functions and has delivered a positive impact and growth for business, staff or stakeholders.
This could include, but should not be limited to, the reinvention of operations and stakeholder experiences, the innovative use of technology and business design, and the creation of new products and services in order to generate transformative change.
In a congratulatory post on social media, Telkom says of Mtembu: “This recognition speaks to her strong creative leadership, global outlook and consistent track record in driving business transformation that delivers real impact.
“As she joins an esteemed group of industry leaders, her appointment highlights the rising influence of African leadership on one of the world’s most respected creative platforms.”

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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.