Heineken’s marketers get excited about its Boring smartphone campaign
Brand says it wants to encourage people around the world to stay in the present and live their social lives to the fullest.
SEARCH ENGINES
By our African Marketing Confederation News Team | 2024
The old guard of search engines is being challenged as younger people turn to Instagram and TikTok for search and discovery.
Google’s long-held dominance in search may be under threat as younger consumers in the Gen Z cohort increasingly turn to social search via the likes of Instagram and TikTok.
This is according to research released by SOCI, a US-based marketing technology vendor. It surveyed just over 1,000 American consumers.
Photo by PhotoMIX Company from Pexels
While acknowledging that many people use multiple search engines, the study shows Instagram is most popular for search, followed by TikTok. Google is in third.
“Google is in for an intense fight to retain its relevance in search with younger users,” says Damian Rollison, Director of Market Insights at SOCI.
“The old guard of search engines is being challenged as younger shoppers turn to Instagram and TikTok for search and discovery. For businesses, a robust presence on these platforms isn’t just beneficial – it’s critical to winning market share with younger consumers.”
Gen Z’s search habits may change over time
However, Forbes business magazine cautions: “That may be true. But we’ll have to see how Gen Z’s search habits change over time, and if they age out of Instagram and TikTok just a bit as they get older.”
When looking at the search habits of consumers in all age groups, the SOCI study finds that the traditional status quo still holds true.
“Across all demographic groups, social media platforms are rising in the ranks as tools for search,” SOCI says. “While Google Search and Google Maps still dominate, Facebook makes a strong third-place showing.”
Comments Forbes: “Not only is social search on the rise, but generative AI is threatening to disrupt Google’s search cash-cow, which is why Microsoft has partnered with GPT-4 maker OpenAI to inject generative results into Bing.
“That partnership may help Microsoft win, but it’s taking time: Bing still only has about 3.3% of global search volume.”
Brand says it wants to encourage people around the world to stay in the present and live their social lives to the fullest.
Botswana-based supermarket group says it is ‘evaluating’ operations in Zimbabwe, where it has 30 outlets and employs more than 1,000 people.
They promote business transactions and create a vibrant environment for social interaction and cultural exchange, says industry body.
Issue 3 2024 of Strategic Marketing for Africa
McDonald’s sees biggest business deterioration in four years – more than twice the size of what market analysts had forecast.
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Industry professionals gather in Victoria Falls to discuss topics under the theme ‘Disrupt to Redefine: The Future of Marketing Excellence’.
New CEO wants to simplify the menu, review pricing, be more welcoming, and refocus on what made the business great in previous years.
Sub-Saharan African countries are navigating a complex economic landscape marked by both progress and persistent vulnerabilities.
Checkers Sixty60 activation unveils branded aircraft and ‘first delivery at 36,000 feet’ en route between Johannesburg and Cape Town.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.