
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
BUSINESS STRATEGY
By our African Marketing Confederation News Team | 2026
The second-largest international retailer in the North African country plans to open eight more stores during 2026.
Spinneys, the supermarket group operating in North Africa and the Middle East, has strengthened its position in Egypt with the opening of another store in New Cairo.
This brings its total number of outlets in Egypt to 35, including five in New Cairo. New Cairo is the modern satellite city established in 2000 to reduce congestion in the old capital.
Photo: Spinneys Egypt via LinkedIn
Spinneys, which is based in Dubai, is said to be the second-largest international retailer in Egypt. Its competitors include Carrefour, Kazyon, Metro Market, Seoudi Supermarket and Hyper One.
According to local media reports, Spinneys strategy in 2026 is to open eight more outlets by year-end in Egypt.
Reports the digital news platform Shore Africa: “The growth reflects the retailer’s focus on meeting evolving consumer demands for quality, variety and convenience in both physical and digital shopping channels.
“As Egyptian shoppers increasingly seek trusted brands and seamless retail experiences, Spinneys continues to invest in operational infrastructure and digital services.
“The company’s expansion strategy is closely aligned with changing market dynamics, offering customers enhanced accessibility while reinforcing its position as the country’s second-largest international retailer.”
Belief in the resilience of the local retail market
Comments Mohanad Adly, CEO of Spinneys Egypt: “This new store reflects our long-term commitment to Egypt and our belief in the resilience of the local retail market.
“We aim to provide a shopping experience that combines quality, variety and convenience while creating employment opportunities and supporting the economy.”
Lloyds Bank says in an analysis that Egypt remains the largest consumer market and most diversified economy in the Arab world, with a retail food market still dominated by small, privately held stores.
“In fact, traditional grocery stores are still leading the country’s retail food sector – representing 96.6% of total outlets and around 74% of total sales – though supermarket chains, convenience stores, and online retailing platforms are growing in number and popularity.”

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