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Digital Strategy

Social Media

Social Media

If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.

The Internet

The Internet

Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.

Digital Sales

Digital Sales

As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.