Future-Proofing
The dramatic and rapid move to digital experiences during Covid gives insights as to how to plan for the next black swan event.
Digital Strategy
Business Strategy
Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.
The Internet
Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.
Digital Sales
As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.
Digital marketing
E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.
Digital strategy
Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.
