Airtel Rwanda has released a 4G smartphone costing the equivalent of only US$16, thanks to heavy discount and support from a US philanthropist.
Well-known Kenyan marketer to head up new hub, which will service Diageo operations in various parts of sub-Saharan Africa.
There is a rise in demand for clothing adapted to the needs of disabled consumers. But online retailers must give the process more thought.
Marketers must base their strategy decisions on digital facts, not commonly held beliefs. Here are a few such myths that have been debunked.
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
WPP-owned business aims to help advertisers connect media strategy, data practices, and technology investments with their marketing goals.