Digital Strategy Archives - African Marketing Confederation

Digital Transformation

Annual ranking reveals agencies, campaigns, agency groups and brands that were on top of their creativity game in 2022.

Websites have long been a business necessity. Ensure yours is visible and maximises opportunities to convert prospects into customers.

If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.

Research by Twitter and Publicis finds that online brand conversation is a trusted, everyday part of the shopping process.

The dramatic and rapid move to digital experiences during Covid gives insights as to how to plan for the next black swan event.

Revlon, operating in nearly 150 countries, may soon be bankrupt. Supply chain problems and digital competition are said to be factors.

Establishment of a new product-development centre in Kenya recognises immense potential of the continent’s growing mobile-first youth segment.

As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.

E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.

Don’t underestimate the importance of a 360-degree digital marketing strategy if your business aims to grow.