Digital Marketing Archives - African Marketing Confederation

Digital Marketing

Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.

Just under 25% of the population is now connected online and a little over 4% of Ugandans are active social media users.

Extended electricity blackouts mean that audiences may not be able to access online brand messaging, impacting campaign metrics.

Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.

The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.

Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.

Inclusivity and diversity, being ‘green’, having immediate conversations with consumers, and using video will all be top trends.

E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.

In 2023, marketers and those in related industries will transition to an online world without cookies. A study finds most are unconcerned.

In what will be a boon to digital marketing initiatives, the planned investment will include enabling more affordable internet access.