Digital Marketing – African Marketing Confederation

LinkedIn moves to reduce the ‘AI slop’ filling the platform

Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.

Surprise, surprise: marketers should design strategies that avoid signals of intrusive surveillance in their digital marketing efforts.

Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.

Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.

The advertising and marketing industries have been scrambling for years to find alternatives to cookies. Now they’re staying after all.

Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.

Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.

Creative agency is on an international expansion drive and sees the city’s strong talent pool and lower cost base as a strategic benefit.

Researchers find that, because slow motion is easier to process, it feels pleasing to viewers and often results in a more positive response

Operations in Nigeria, Kenya, Ghana and South Africa will unite under the Aleph name, as adtech company unifies its range of brands.