Digital Marketing
Extended electricity blackouts mean that audiences may not be able to access online brand messaging, impacting campaign metrics.
Digital Marketing
Digital Marketing
Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.
Digital Marketing
The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.
Digital Marketing
Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.
Digital Marketing
Inclusivity and diversity, being ‘green’, having immediate conversations with consumers, and using video will all be top trends.
Digital marketing
E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.
Internet cookies
In 2023, marketers and those in related industries will transition to an online world without cookies. A study finds most are unconcerned.
Google boosts digital marketing
In what will be a boon to digital marketing initiatives, the planned investment will include enabling more affordable internet access.
