Africa-based Ad Dynamo by Aleph to be part of global rebranding
Operations in Nigeria, Kenya, Ghana and South Africa will unite under the Aleph name, as adtech company unifies its range of brands.
Digital Marketing
New super-cheap smartphone unveiled in Rwanda will benefit marketers
Airtel Rwanda has released a 4G smartphone costing the equivalent of only US$16, thanks to heavy discount and support from a US philanthropist.
Internet penetration in Malawi is less than a quarter of population
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
Internet usage in Uganda grew by one million last year, study finds
Just under 25% of the population is now connected online and a little over 4% of Ugandans are active social media users.
Digital Marketing
Extended electricity blackouts mean that audiences may not be able to access online brand messaging, impacting campaign metrics.
Digital Marketing
Marketers breathe a sigh of relief as the deadline for the cookie phasing-out process moves to second half of 2024.
Digital Marketing
The Metaverse, Web3, AI and increased multi-screening by consumers will be among the key factors in future digital marketing strategies.
Digital Marketing
Seventy percent of US advertisers are now using their own first-party data for targeting and measurement, researchers find.
Digital Marketing
Inclusivity and diversity, being ‘green’, having immediate conversations with consumers, and using video will all be top trends.
Digital marketing
E-commerce entrepreneurs are typically busy with the big picture and developing innovative products. Marketing is seldom top of mind.
