The marketing currency that’s far more valuable than money
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
The marketing currency that’s far more valuable than money Read More »
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
The marketing currency that’s far more valuable than money Read More »
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
The marketing currency that’s far more valuable than money Read More »
The advertising and marketing industries have been scrambling for years to find alternatives to cookies. Now they’re staying after all.
Google reverses long-held plans to do away with its Chrome cookies Read More »
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
The marketing currency that’s far more valuable than money Read More »
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
Ogilvy Africa launches Ogilvy One offering in sub-Saharan Africa Read More »
Creative agency is on an international expansion drive and sees the city’s strong talent pool and lower cost base as a strategic benefit.
German digital agency set to open office in Cape Town next month Read More »
Researchers find that, because slow motion is easier to process, it feels pleasing to viewers and often results in a more positive response
Slow motion in videos increases ‘likes’ and promotes brand preference Read More »
Operations in Nigeria, Kenya, Ghana and South Africa will unite under the Aleph name, as adtech company unifies its range of brands.
Africa-based Ad Dynamo by Aleph to be part of global rebranding Read More »
Airtel Rwanda has released a 4G smartphone costing the equivalent of only US$16, thanks to heavy discount and support from a US philanthropist.
New super-cheap smartphone unveiled in Rwanda will benefit marketers Read More »
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
Internet penetration in Malawi is less than a quarter of population Read More »