Researchers identify a ‘reputation-burning effect’ – a measurable decline in subscriber count following sponsored posts.
Harvard study reveals hidden costs of sponsored content for influencers Read More »
Generation Alpha promises to be tech-savvy, opinionated and socially influential. How can Africa’s marketers grow with them?
Meet Generation Alpha, the fun and feisty new kids in town Read More »
Generation Alpha promises to be tech-savvy, opinionated and socially influential. How can Africa’s marketers grow with them?
Meet Generation Alpha, the fun and feisty new kids in town Read More »
Generation Alpha promises to be tech-savvy, opinionated and socially influential. How can Africa’s marketers grow with them?
Meet Generation Alpha, the fun and feisty new kids in town Read More »
Unesco says ‘lack of rigorous critical evaluation of information’ highlights an urgent need to enhance creators’ skills and fact-checking.
UN concerned that most influencers don’t verify their information Read More »
Charter aims to establish guiding principles for ethical and transparent partnerships in the country’s growing creator economy
Industry bodies collaborate to launch SA’s Content Creator Charter Read More »
Canadian academics find that brand-sponsored campaigns are more effective when using smaller creators. But there are exceptions.
Study of TikTok influencers emphasises the ‘authenticity’ challenge Read More »
Influencers can be mavericks. But brands that control them too tightly risk their campaign losing authenticity – and audience numbers.
Influencers and audiences prefer endorsement deals without restrictions Read More »
Researchers from two US universities – Alabama and Vanderbilt – have published a study in the peer-reviewed Journal of Marketing examining the negative consequences that celebrities and influences incur when they disable social media comments.
Why disabling comments is bad news for celebrities and influencers Read More »
International study confirms macro-influencers typically cost direct-to-consumer marketers 18 times more than nano-influencers.
More bang for the buck from influencers with smaller followings Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.