Dark side of social media influencers: Enabling counterfeit trade
Study finds the success of these influencers lies in exploiting certain consumer characteristics that make them susceptible to their charms.
Influencers
How ‘patient influencers’ mislead patients on prescription drugs
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.
Do our greatest marketing influencers date back to the 1930s?
Ronaldo has over 500-million social media followers, but he’s arguably far from being the most enduringly successful influencer to date.
Ways to utilise your influencer strategy to maximum effect in 2023
Using social media influencers is a well-established way to build brands and promote products. Smart marketers can take it a step further.
Australia’s consumer watchdog clamping down on dodgy influencers
Consumer commission investigating misleading testimonials and endorsements, as well as failing to disclose affiliations with brands.
Does an iconic brand really need to react to changing preferences?
Companies spend fortunes on tracking changing customer preferences and then adapting to them. But it seems brands like Disney may be exempt.
Influencer Marketing
Recent analysis of some of Ronaldo’s sponsored Instagram posts show his involvement can boost brand ‘likes’ by many thousands of percent.
Social Media
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Influencers
Influencers selling products through live-streamed events must show they have qualifications to discuss medicine, law and other key topics.
Influencer Marketing
For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.
