Social Media
BeReal wants its users to ‘be real’ and discourages the kind of gloss that makes Instagram popular with influencers and brands.
Influencers
Influencers
Influencers selling products through live-streamed events must show they have qualifications to discuss medicine, law and other key topics.
Influencer Marketing
For every channel that influence is added to, the potential to increase return on investment by up to 30% is introduced, PR experts claim.
Influencer marketing
Your most powerful influencers aren’t who you think they are. The flashy – and expensive – ones are giving way to ‘real’ people.
