fbpx

Social media

Social Media

Social Media

Following the ‘spy balloon’ scandal, countries could try to curtail or ban the social video app. How will this impact its stellar growth?

Social Media

Social Media

‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.

Advertising

Advertising

Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.

Social Media

Social Media

Company says it recognises that teens aren’t as equipped as adults to make decisions about how their online data is used for advertising,

Social Media

Social Media

Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.

Social Media

Social Media

Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.

Social Media

Social Media

If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.

Social Media

Social Media

Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!

Social Media

Social Media

But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.