New legislation in Zambia is helping to establish a supportive environment for creators. But there’s more to be done.
Zambia’s Social Media Monetisation law: A step forward, but not the full solution Read More »
The Flipper is an AI-powered phone-case that automatically flips a user’s phone face down when someone says “cheers”.
Cheers! Here’s Heineken’s latest clever idea to keep us socialising Read More »
Incoming CEO says brand messaging is viewed with growing suspicion by consumers and having others speak for your brand is ‘very important’.
Unilever’s new boss will spend more on social media and influencers Read More »
When a smaller fast-food brand launched a new meal, it’s bigger rivals began some banter – which benefitted the small brand most.
Study examines how X banter with competitors boosted a product launch Read More »
Unesco says ‘lack of rigorous critical evaluation of information’ highlights an urgent need to enhance creators’ skills and fact-checking.
UN concerned that most influencers don’t verify their information Read More »
Brand messaging must now resonate with narrower, more ideologically distinct, audiences on each social media platform.
The exodus from X: What it means for social media marketing strategies Read More »
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Brands’ dark side: How FOMO spurs obsession and compulsive buying Read More »
Researchers from two US universities – Alabama and Vanderbilt – have published a study in the peer-reviewed Journal of Marketing examining the negative consequences that celebrities and influences incur when they disable social media comments.
Why disabling comments is bad news for celebrities and influencers Read More »
Reality is that most influencers are doing it for free, or settling for gifts-in-kind or promises of future exposure.
Research shows how social media influencers can make their work pay Read More »
Study concludes that that nearby nano-influencers are most effective for developing a social media following that generates sales leads.
Harness the power of nearby influencers to build a business following Read More »
info@africanmarketingconfederation.org
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.