Social Media
Following the ‘spy balloon’ scandal, countries could try to curtail or ban the social video app. How will this impact its stellar growth?
Following the ‘spy balloon’ scandal, countries could try to curtail or ban the social video app. How will this impact its stellar growth?
‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
Company says it recognises that teens aren’t as equipped as adults to make decisions about how their online data is used for advertising,
Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.
Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.
If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.
Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!
Platform’s former security boss tells government hearing that his bosses covered up major data security inadequacies.
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.