Social Media
Following the ‘spy balloon’ scandal, countries could try to curtail or ban the social video app. How will this impact its stellar growth?
Social media
Social Media
‘TikTok is every industry’s best friend this year’, researchers say after analysing 5-million digital marketing posts across 14 industries.
Advertising
Major brands that paused their spending on the social media platform when Musk took over are continuing to place their adspend elsewhere.
Social Media
Company says it recognises that teens aren’t as equipped as adults to make decisions about how their online data is used for advertising,
Social Media
Social media giant says it remains invested in Africa and the various communities it supports in the SSA region.
Social Media
Market researcher expects 32-million people will leave the platform in 2023 and 2024, while ad revenue will be ‘essentially flat’.
Social Media
If used correctly, ‘owned’ media can boost bottom-line sales while also enhancing consumer engagement, Dutch researchers find.
Social Media
Forget value propositions, messaging hierarchies and rigid content strategies. You’ll get bogged down and miss what TikTok is all about: Fun!
Personal Data
Platform’s former security boss tells government hearing that his bosses covered up major data security inadequacies.
Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
