Two bodies join forces to assess the state of African PR industry

By our African Marketing Confederation News Team | 2024

Latest flagship study will gather demographic data on the public relations industry and investigate key issues it faces in 2024.

The Public Relations and Communications Association (PRCA) Africa has launched its third annual study examining the state of public relations and communications practice and ethics in Africa. 

Illustration: PRCA Africa and APRA


It is the second time that it is being done in partnership with the African Public Relations Association (APRA). 


The flagship study is being conducted by Reputation Matters, a specialist reputation management agency, and will gather demographic data on the industry and investigate key issues.  


These include ethics, perceptions of PR in business, talent, remote working, and the challenges facing the industry’s future. 


Findings are to be presented at the annual APRA Conference on 13-17 May 2024. This year it is being hosted in Abidjan, Côte d’Ivoire. 


“We are excited to collaborate with APRA once again in conducting this vital research for the African public relations industry,” says Melissa Cannon, International Director for the London-based Public Relations and Communications Association.  


A dynamic era of innovation and growth across Africa 


“Communications professionals have a unique opportunity to lead organisations in a dynamic era of innovation and growth across Africa. Yet, what potential obstacles stand in the way of PR becoming the predominant voice in every sector of business?  


“This research is our chance to gain profound insights into the industry’s trajectory.” 


Adds Henry Rugamba, Secretary General of the Lagos-based African Public Relations Association: 


“This is an Africa-wide research study, giving all African countries the opportunity to participate. It will serve as a bridge for mutual learning among African nations, offering more opportunities for cross-border collaboration and, practical insights for PR practitioners.  


“I highly recommend all PR and communication professionals dedicate some time to participate in the survey to provide feedback on ethics and PR in your own country.” 


The industry survey is available in English and French. You can find it here.

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.