Uganda’s Silverback Awards are set to take centre stage in November

The Silverback Awards 2024 will be held on Saturday, 23rd November 2024 under the theme ‘Innovative Sustainable Marketing: Harnessing Ethics, Impact, and Profitability in the Digital Age’. 

This year’s theme underscores the critical role of ethical advertising and marketing practices to not only drive profitability, but also have a positive impact on society and the environment. As the digital landscape continues to evolve, this theme invites participants to explore the balance between innovation, sustainability and ethical responsibility in their strategies. 

Speaking at the launch of the awards, Rommel Jasi, Chairman of the Uganda Advertising Association, highlighted the need for advertisers and marketers to establish self-regulation to protect the industry, and country at large, from global unethical practices. 

“As Uganda Advertising Association, we have a code of conduct that our members abide by. But we also believe we should have joint standards – just as the accountants, lawyers and doctors do – to not only protect our industry, but for us to be professional and be able to compete at a global level.  

“This is why partnerships such as the one we have with Loeries and Uganda Marketers Society are important to us, and we are thrilled to host our third edition of the most sought-after industry awards under this timely theme,” Jasi said. 

Must align with global professional standards 

Speaking at the same event, the President of the Uganda Marketers Society, Charity Winnie Kamusiime-Asiimwe, urged marketers to upskill through professional programmes to be able to compete favourably and better align with global professional standards. 

“As we all know, we’re now operating in a global village, which requires a global outlook for impactful indigenous executions. We need to make ourselves more marketable and this is just the first step to achieving this agenda,” she said. 

The Silverback Awards gala, as has become tradition, will be preceded by a one-day Industry Symposium taking place on 22 November 2024. 

This will provide an invaluable opportunity for professionals to engage in thought-provoking discussions and gain insights from industry leaders on how to navigate the evolving landscape of ethical marketing. 

Early Bird Submissions for the Silverback Awards 2024 are open from now until 6 September 2024. Late submissions are open from 7 September to 4 October 2024. For categories and submission details, visit www.silverbackawards.com  

The Uganda Marketers Society is a member of the African Marketing Confederation.