A.M.C. MEMBER NEWS

Uganda’s Silverback Awards are set to take centre stage in November

By our African Marketing Confederation News Team | 2024

Third edition of the awards unveiled in Kampala by the country’s advertising and marketing bodies, in partnership with the Loeries.

Uganda Advertising Association (UAA) in partnership with the Loeries awards and the Uganda Marketers Society (UMS) have officially unveiled the third edition of the Silverback Awards.

A scene from the 2023 Silverback Awards. Photo: Supplied

The Silverback Awards 2024 will be held on Saturday, 23rd November 2024 under the theme ‘Innovative Sustainable Marketing: Harnessing Ethics, Impact, and Profitability in the Digital Age’. 

 

This year’s theme underscores the critical role of ethical advertising and marketing practices to not only drive profitability, but also have a positive impact on society and the environment. As the digital landscape continues to evolve, this theme invites participants to explore the balance between innovation, sustainability and ethical responsibility in their strategies. 

 

Speaking at the launch of the awards, Rommel Jasi, Chairman of the Uganda Advertising Association, highlighted the need for advertisers and marketers to establish self-regulation to protect the industry, and country at large, from global unethical practices. 

 

“As Uganda Advertising Association, we have a code of conduct that our members abide by. But we also believe we should have joint standards – just as the accountants, lawyers and doctors do – to not only protect our industry, but for us to be professional and be able to compete at a global level.  

 

“This is why partnerships such as the one we have with Loeries and Uganda Marketers Society are important to us, and we are thrilled to host our third edition of the most sought-after industry awards under this timely theme,” Jasi said. 

 

Must align with global professional standards 

 

Speaking at the same event, the President of the Uganda Marketers Society, Charity Winnie Kamusiime-Asiimwe, urged marketers to upskill through professional programmes to be able to compete favourably and better align with global professional standards. 

 

“As we all know, we’re now operating in a global village, which requires a global outlook for impactful indigenous executions. We need to make ourselves more marketable and this is just the first step to achieving this agenda,” she said. 

 

The Silverback Awards gala, as has become tradition, will be preceded by a one-day Industry Symposium taking place on 22 November 2024. 

 

This will provide an invaluable opportunity for professionals to engage in thought-provoking discussions and gain insights from industry leaders on how to navigate the evolving landscape of ethical marketing. 

 

Early Bird Submissions for the Silverback Awards 2024 are open from now until 6 September 2024. Late submissions are open from 7 September to 4 October 2024. For categories and submission details, visit www.silverbackawards.com  

 

The Uganda Marketers Society is a member of the African Marketing Confederation.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.