Zambia institute unveils details of its 2024 marketing conference

By our African Marketing Confederation News Team | 2024

This year’s conference and awards dinner takes place at Victoria Falls in May, under the theme ‘Elevate-Innovate-Thrive.

The Zambia Institute of Marketing (ZIM) has launched its promotional campaign for the highly anticipated 27th Annual Marketing Conference and Awards Gala Dinner. 


It is set to take place from 21-24 May at the prestigious Avani Victoria Falls Resort in Livingstone. The theme for the 2024 event is ‘Elevate-Innovate-Thrive: Driving Prosperity, Growth, and Resilience through Strategic Insights’.

ZIM CEO and Registrar, Lute Lungu Mwelo. Photo: ZIM


In her opening remarks at the launch event, ZIM CEO and Registrar, Mrs Lute Lungu Mwelo, expressed gratitude to sponsors, partners, and the media for their unwavering support.  


Emphasising the need for marketing professionals to embrace innovation and develop strategic insights, Mrs Mwelo set the tone for an event dedicated to navigating the ever-evolving business landscape. 


Permanent Secretary of the Ministry of Commerce, Trade and Industry, Mrs Lilian Bwalya, was the guest of honour at the event, held in Lusaka. 


Mrs Bwalya underscored the significance of the conference in promoting sustainable business growth and ensuring best marketing practices. She highlighted the crucial role of marketing in enhancing trade and investment, particularly in the context of the African Continental Free Area (AfCFTA). 


Commitment to advancing the marketing profession 


Mr Mwewa Besa, President of ZIM, reiterated the institute’s commitment to advancing the marketing profession, elaborating on the ‘Elevate-Innovate-Thrive’ theme. He emphasised how the conference aims to address industry challenges, foster innovation, and equip participants with strategic insights to drive business success and resilience. 


Ms Yabbey Shitima, Chairperson of the Conference Organising Committee, provided details about the programme, which features renowned industry experts, thought leaders, and several interactive sessions. These are designed to equip marketing professionals with cutting-edge knowledge and tools, she said. 


Ms Shitima underscored the anticipated impact of the conference on individual businesses and the overall marketing landscape in Zambia. 


Recognising the vital role of the media, all speakers acknowledged the importance of collaboration. They extended an invitation to media representatives to actively participate in covering the event and spreading awareness, emphasising its potential contribution to national development. 


“The 27th Annual Marketing Conference and Awards Gala Dinner promises to be a landmark event for marketing and business professionals alike,” ZIM says in a statement. “With its insightful programme, renowned speakers and vibrant networking opportunities, it presents a valuable opportunity to learn, connect and propel businesses towards growth and prosperity.” 


The Zambia Institute of Marketing is a founder member of the African Marketing Confederation. 

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.