Zambia institute unveils details of its 2024 marketing conference

In her opening remarks at the launch event, ZIM CEO and Registrar, Mrs Lute Lungu Mwelo, expressed gratitude to sponsors, partners, and the media for their unwavering support.  

Emphasising the need for marketing professionals to embrace innovation and develop strategic insights, Mrs Mwelo set the tone for an event dedicated to navigating the ever-evolving business landscape. 

Permanent Secretary of the Ministry of Commerce, Trade and Industry, Mrs Lilian Bwalya, was the guest of honour at the event, held in Lusaka. 

Mrs Bwalya underscored the significance of the conference in promoting sustainable business growth and ensuring best marketing practices. She highlighted the crucial role of marketing in enhancing trade and investment, particularly in the context of the African Continental Free Area (AfCFTA). 

Commitment to advancing the marketing profession 

Mr Mwewa Besa, President of ZIM, reiterated the institute’s commitment to advancing the marketing profession, elaborating on the ‘Elevate-Innovate-Thrive’ theme. He emphasised how the conference aims to address industry challenges, foster innovation, and equip participants with strategic insights to drive business success and resilience. 

Ms Yabbey Shitima, Chairperson of the Conference Organising Committee, provided details about the programme, which features renowned industry experts, thought leaders, and several interactive sessions. These are designed to equip marketing professionals with cutting-edge knowledge and tools, she said. 

Ms Shitima underscored the anticipated impact of the conference on individual businesses and the overall marketing landscape in Zambia. 

Recognising the vital role of the media, all speakers acknowledged the importance of collaboration. They extended an invitation to media representatives to actively participate in covering the event and spreading awareness, emphasising its potential contribution to national development. 

“The 27th Annual Marketing Conference and Awards Gala Dinner promises to be a landmark event for marketing and business professionals alike,” ZIM says in a statement. “With its insightful programme, renowned speakers and vibrant networking opportunities, it presents a valuable opportunity to learn, connect and propel businesses towards growth and prosperity.” 

The Zambia Institute of Marketing is a founder member of the African Marketing Confederation.