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ADVERTISING CAMPAIGNS

Clever new ad campaign to mark 20 years of famous ‘eye test’ slogan

By our News Team | 2022

The Specsavers chain has always been known for its humorous take on situations that happen when you haven’t been for an eye test lately.

Specsavers, the international optometry and eyewear chain, has launched a clever new OOH and TV advertising campaign to mark two decades of its well-known ‘should’ve gone to Specsavers’ payoff line.

The British-based brand operates more than 2 000 stores in various parts of the world, including in Africa, and has become known for humorous ad campaigns in print, TV, radio, outdoor, digital, and on social media. It has recently also moved into in-game executions.

Its latest OOH strategy shows a variety of funny new scenarios suggesting people could have avoided embarrassing situations – if only they had gone for an eye test at Specsavers.

Advertising Campaigns

One of the funny scenarios in the new Specsavers OOH campaign. Photo credit: Twitter

Campaign shows billboards gone very wrong

One of those shows a sign that has been applied to wrong way on a billboard (pictured), while another shows that the worker applying the paper signage to the billboard somehow managed to paper over himself and his ladder as well. A third – on the side of a bus – suggests the driver has hit a pole due to her poor eyesight.

There is also a new 30-second TV spot that shows the mishaps of not wearing the right glasses. It was directed by Ric Cantor, a comedy writer whose credits include ads for McDonalds and Pepsi, as well as being a writer on Da Ali G Show. You can view the ad here.

Over the years, Specsavers ad scenarios have included a sheep farmer who shears his sheepdog instead of his sheep, and an elderly couple who mistake the seats of a rollercoaster for a park bench.

The company was founded in 1984, by husband-and-wife team, Doug Perkins and Mary Perkins, on the island of Guernsey in the English Channel.

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