Uganda Marketers Society partners with local public relations body

By our News Team | 2022

Collaboration will help both professions to jointly tackle problems and identify solutions, as well as provide enhanced membership benefits.

The Uganda Marketers Society (UMS), a leading body of professional marketers in the country, has signed a Memorandum of Understanding (MOU) with the Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals. The aim in to improve performance in the marketing and PR sectors within Uganda.

“I am very happy to be signing this partnership between Uganda Marketers Society & PRAU. When we come together to tackle challenges and offer solutions, we have one voice which goes a long way in sustaining our professions and providing value for our members,’ said David Balikuddembe, President of the UMS.

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David Balikuddembe, the President of Uganda Marketers Society (left), poses with Stephen Mwanga, PRAU President, while displaying the signed MOU document. Photo courtesy of UMS

The PRAU President, Stephen Mwanga, thanked the marketing body for accepting a partnership with Uganda’s PR professionals and said the collaboration and mutual understanding would foster a good working relationship for both sets of members. 

Two disciplines are inter-related

He added that the partnership stemmed from the inter-relatedness of the two disciplines, as well as the need to add value for members.

“This is a fast-growing industry with different and interchanging roles in the marketing and PR fields,” Mwanga said. “It is therefore imperative that we work together as associations and appreciate our unique offerings while gaining professional opportunities.”

Members of UMS and PRAU will now be able to attend paid events organised by either association at a discounted fee. With the MOU in place, the associations have also agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders. 

Present at the signing were Doreen Nyiramugisha, the UMS Secretary General; Sharon Sanya Mirembe, the UMS Director Events & Sponsorships; Faith Ainembabazi Sabiti, the UMS Director Memberships; Lyn Tukei, the PRAU Public Relations Director; and Yvonne Mpanga, the PRAU Director for Discipline.