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A.M.C. MEMBER NEWS

Uganda Marketers Society partners with local public relations body

By our News Team | 2022

Collaboration will help both professions to jointly tackle problems and identify solutions, as well as provide enhanced membership benefits.

The Uganda Marketers Society (UMS), a leading body of professional marketers in the country, has signed a Memorandum of Understanding (MOU) with the Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals. The aim in to improve performance in the marketing and PR sectors within Uganda.

“I am very happy to be signing this partnership between Uganda Marketers Society & PRAU. When we come together to tackle challenges and offer solutions, we have one voice which goes a long way in sustaining our professions and providing value for our members,’ said David Balikuddembe, President of the UMS.

AMC Member News

David Balikuddembe, the President of Uganda Marketers Society (left), poses with Stephen Mwanga, PRAU President, while displaying the signed MOU document. Photo courtesy of UMS

The PRAU President, Stephen Mwanga, thanked the marketing body for accepting a partnership with Uganda’s PR professionals and said the collaboration and mutual understanding would foster a good working relationship for both sets of members. 

Two disciplines are inter-related

He added that the partnership stemmed from the inter-relatedness of the two disciplines, as well as the need to add value for members.

“This is a fast-growing industry with different and interchanging roles in the marketing and PR fields,” Mwanga said. “It is therefore imperative that we work together as associations and appreciate our unique offerings while gaining professional opportunities.”

Members of UMS and PRAU will now be able to attend paid events organised by either association at a discounted fee. With the MOU in place, the associations have also agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders. 

Present at the signing were Doreen Nyiramugisha, the UMS Secretary General; Sharon Sanya Mirembe, the UMS Director Events & Sponsorships; Faith Ainembabazi Sabiti, the UMS Director Memberships; Lyn Tukei, the PRAU Public Relations Director; and Yvonne Mpanga, the PRAU Director for Discipline.

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.