Uganda Marketers Society partners with local public relations body

The PRAU President, Stephen Mwanga, thanked the marketing body for accepting a partnership with Uganda’s PR professionals and said the collaboration and mutual understanding would foster a good working relationship for both sets of members. 

Two disciplines are inter-related

He added that the partnership stemmed from the inter-relatedness of the two disciplines, as well as the need to add value for members.

“This is a fast-growing industry with different and interchanging roles in the marketing and PR fields,” Mwanga said. “It is therefore imperative that we work together as associations and appreciate our unique offerings while gaining professional opportunities.”

Members of UMS and PRAU will now be able to attend paid events organised by either association at a discounted fee. With the MOU in place, the associations have also agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders. 

Present at the signing were Doreen Nyiramugisha, the UMS Secretary General; Sharon Sanya Mirembe, the UMS Director Events & Sponsorships; Faith Ainembabazi Sabiti, the UMS Director Memberships; Lyn Tukei, the PRAU Public Relations Director; and Yvonne Mpanga, the PRAU Director for Discipline.