Search is fragmenting – credibility and trust create the new visibility
Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?
A.M.C. MEMBER NEWS
Uganda Marketers Society partners with local public relations body
By our News Team | 2022
Collaboration will help both professions to jointly tackle problems and identify solutions, as well as provide enhanced membership benefits.
The Uganda Marketers Society (UMS), a leading body of professional marketers in the country, has signed a Memorandum of Understanding (MOU) with the Public Relations Association of Uganda (PRAU), an umbrella body of all private and public PR professionals. The aim in to improve performance in the marketing and PR sectors within Uganda.
“I am very happy to be signing this partnership between Uganda Marketers Society & PRAU. When we come together to tackle challenges and offer solutions, we have one voice which goes a long way in sustaining our professions and providing value for our members,’ said David Balikuddembe, President of the UMS.
David Balikuddembe, the President of Uganda Marketers Society (left), poses with Stephen Mwanga, PRAU President, while displaying the signed MOU document. Photo courtesy of UMS
The PRAU President, Stephen Mwanga, thanked the marketing body for accepting a partnership with Uganda’s PR professionals and said the collaboration and mutual understanding would foster a good working relationship for both sets of members.
Two disciplines are inter-related
He added that the partnership stemmed from the inter-relatedness of the two disciplines, as well as the need to add value for members.
“This is a fast-growing industry with different and interchanging roles in the marketing and PR fields,” Mwanga said. “It is therefore imperative that we work together as associations and appreciate our unique offerings while gaining professional opportunities.”
Members of UMS and PRAU will now be able to attend paid events organised by either association at a discounted fee. With the MOU in place, the associations have also agreed to partner on thought leadership articles in the marketing and public relations sectors to boost the industry image and lobby for support from target stakeholders.
Present at the signing were Doreen Nyiramugisha, the UMS Secretary General; Sharon Sanya Mirembe, the UMS Director Events & Sponsorships; Faith Ainembabazi Sabiti, the UMS Director Memberships; Lyn Tukei, the PRAU Public Relations Director; and Yvonne Mpanga, the PRAU Director for Discipline.
The move toward future-ready food packaging where materials meet AI
Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.
Malawi’s marketers urged to put trust at the heart of the profession
Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.
Lingerie brand creates street-stopping advertising in Manhattan
Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.
We know AI influencers aren’t real – so why do we trust them?
Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.
Why trust has become a critical asset for hotel industry marketers
Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.
FNB bank’s eBucks programme dominates the 2026 SA loyalty awards
South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.
Zambia’s strongest creative ideas are emerging from local truths
Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.
Consumers have doubts about products when they’re designed by AI
Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.
Top African marketing voices confirmed for AMC 2026
Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.
Broadcast Research Council confirms launch of total video measurement
New industry currency will bring South African television and online video audiences together in a single measurement system.