
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
A.M.C. MEMBER NEWS
By our News Team | 2022
Second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.
The annual conference of the Institute of Marketing in Malawi concluded on Saturday (29 October) at the Sunbird Livingstonia Beach hotel on the Salima shores of Lake Malawi.
According to Organising Committee Chairperson, George Damson, the conference was a success based on the feedback received from the delegates.
“This was our second conference under the IMM banner and coming into this conference we took key learnings and members’ feedback from our inaugural conference last year to make improvements to this year’s conference,” he said.
Winners at the 2022 Madolo Marketing Excellence Awards celebrate their success. Photo credit: Institute of Marketing in Malawi
“We had a very dynamic theme and a speaker line up that tackled a wide range of topics.”
Among the speakers was Helen McIntee, President of the African Marketing Confederation, who gave the keynote address. Other speakers included Paul Bailey, UK-based Director of Strategy at Halo; Zambian radical entrepreneur Dumisani Ncube; Lekani Katandula, Managing Director of Illovo Malawi; and Levie Nkunika, Head of Marketing and Communication at FDH Bank.
Conference theme emphasised excellence
The theme of this year’s conference was ‘From Surviving to Thriving: Scaling Towards Excellence’.
Masterclasses were introduced to the conference for the first time, with Ncube inspiring attendees with his personal growth story during his masterclass.
On Saturday, delegates went to the maternity wing of the Salima District Hospital to donate various items. That evening, the Madolo Marketing Excellence Awards were hosted by Alfred Kanjere and Chawa Mphande.
Award winners include Airtel Malawi for best CSR Initiative, PremierBet for Commercial of the Year Outdoor, FDH Bank for Marketing Team of the Year. Lorraine Phiri of Nico Holdings won the Marketer of the Year Award, while National Bank of Malawi’s Akossa Hiwa won PR Personality of the Year.
A new council was also elected. Isabel Kachinjika was re-elected as President for a further two years, while George Damson was confirmed as Vice-President. Daniel Ngwira, Nicole Ngulube, Cecelia Mussa, Mercy Kamanga, Fanny Namonde and Enoch Nkomba were elected as Council Directors.
The Institute of Marketing in Malawi is a member of the African Marketing Confederation (AMC).
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.