Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
A.M.C. MEMBER NEWS
Successful gathering for Malawi’s marketers on the shores of the Lake
By our News Team | 2022
Second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.
The annual conference of the Institute of Marketing in Malawi concluded on Saturday (29 October) at the Sunbird Livingstonia Beach hotel on the Salima shores of Lake Malawi.
According to Organising Committee Chairperson, George Damson, the conference was a success based on the feedback received from the delegates.
“This was our second conference under the IMM banner and coming into this conference we took key learnings and members’ feedback from our inaugural conference last year to make improvements to this year’s conference,” he said.
Winners at the 2022 Madolo Marketing Excellence Awards celebrate their success. Photo credit: Institute of Marketing in Malawi
“We had a very dynamic theme and a speaker line up that tackled a wide range of topics.”
Among the speakers was Helen McIntee, President of the African Marketing Confederation, who gave the keynote address. Other speakers included Paul Bailey, UK-based Director of Strategy at Halo; Zambian radical entrepreneur Dumisani Ncube; Lekani Katandula, Managing Director of Illovo Malawi; and Levie Nkunika, Head of Marketing and Communication at FDH Bank.
Conference theme emphasised excellence
The theme of this year’s conference was ‘From Surviving to Thriving: Scaling Towards Excellence’.
Masterclasses were introduced to the conference for the first time, with Ncube inspiring attendees with his personal growth story during his masterclass.
On Saturday, delegates went to the maternity wing of the Salima District Hospital to donate various items. That evening, the Madolo Marketing Excellence Awards were hosted by Alfred Kanjere and Chawa Mphande.
Award winners include Airtel Malawi for best CSR Initiative, PremierBet for Commercial of the Year Outdoor, FDH Bank for Marketing Team of the Year. Lorraine Phiri of Nico Holdings won the Marketer of the Year Award, while National Bank of Malawi’s Akossa Hiwa won PR Personality of the Year.
A new council was also elected. Isabel Kachinjika was re-elected as President for a further two years, while George Damson was confirmed as Vice-President. Daniel Ngwira, Nicole Ngulube, Cecelia Mussa, Mercy Kamanga, Fanny Namonde and Enoch Nkomba were elected as Council Directors.
The Institute of Marketing in Malawi is a member of the African Marketing Confederation (AMC).
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.