Successful gathering for Malawi’s marketers on the shores of the Lake

“We had a very dynamic theme and a speaker line up that tackled a wide range of topics.”

Among the speakers was Helen McIntee, President of the African Marketing Confederation, who gave the keynote address. Other speakers included Paul Bailey, UK-based Director of Strategy at Halo; Zambian radical entrepreneur Dumisani Ncube; Lekani Katandula, Managing Director of Illovo Malawi; and Levie Nkunika, Head of Marketing and Communication at FDH Bank.

Conference theme emphasised excellence

The theme of this year’s conference was ‘From Surviving to Thriving: Scaling Towards Excellence’.

Masterclasses were introduced to the conference for the first time, with Ncube inspiring attendees with his personal growth story during his masterclass. 

On Saturday, delegates went to the maternity wing of the Salima District Hospital to donate various items. That evening, the Madolo Marketing Excellence Awards were hosted by Alfred Kanjere and Chawa Mphande.

Award winners include Airtel Malawi for best CSR Initiative, PremierBet for Commercial of the Year Outdoor, FDH Bank for Marketing Team of the Year. Lorraine Phiri of Nico Holdings won the Marketer of the Year Award, while National Bank of Malawi’s Akossa Hiwa won PR Personality of the Year.

A new council was also elected. Isabel Kachinjika was re-elected as President for a further two years, while George Damson was confirmed as Vice-President. Daniel Ngwira, Nicole Ngulube, Cecelia Mussa, Mercy Kamanga, Fanny Namonde and Enoch Nkomba were elected as Council Directors.

The Institute of Marketing in Malawi is a member of the African Marketing Confederation (AMC).