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Successful gathering for Malawi’s marketers on the shores of the Lake
By our News Team | 2022
Second conference under the IMM banner included dynamic speakers, a marketing awards event and the election of new office bearers.
The annual conference of the Institute of Marketing in Malawi concluded on Saturday (29 October) at the Sunbird Livingstonia Beach hotel on the Salima shores of Lake Malawi.
According to Organising Committee Chairperson, George Damson, the conference was a success based on the feedback received from the delegates.
“This was our second conference under the IMM banner and coming into this conference we took key learnings and members’ feedback from our inaugural conference last year to make improvements to this year’s conference,” he said.
Winners at the 2022 Madolo Marketing Excellence Awards celebrate their success. Photo credit: Institute of Marketing in Malawi
“We had a very dynamic theme and a speaker line up that tackled a wide range of topics.”
Among the speakers was Helen McIntee, President of the African Marketing Confederation, who gave the keynote address. Other speakers included Paul Bailey, UK-based Director of Strategy at Halo; Zambian radical entrepreneur Dumisani Ncube; Lekani Katandula, Managing Director of Illovo Malawi; and Levie Nkunika, Head of Marketing and Communication at FDH Bank.
Conference theme emphasised excellence
The theme of this year’s conference was ‘From Surviving to Thriving: Scaling Towards Excellence’.
Masterclasses were introduced to the conference for the first time, with Ncube inspiring attendees with his personal growth story during his masterclass.
On Saturday, delegates went to the maternity wing of the Salima District Hospital to donate various items. That evening, the Madolo Marketing Excellence Awards were hosted by Alfred Kanjere and Chawa Mphande.
Award winners include Airtel Malawi for best CSR Initiative, PremierBet for Commercial of the Year Outdoor, FDH Bank for Marketing Team of the Year. Lorraine Phiri of Nico Holdings won the Marketer of the Year Award, while National Bank of Malawi’s Akossa Hiwa won PR Personality of the Year.
A new council was also elected. Isabel Kachinjika was re-elected as President for a further two years, while George Damson was confirmed as Vice-President. Daniel Ngwira, Nicole Ngulube, Cecelia Mussa, Mercy Kamanga, Fanny Namonde and Enoch Nkomba were elected as Council Directors.
The Institute of Marketing in Malawi is a member of the African Marketing Confederation (AMC).
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