Winners announced at Marketing Society of Kenya’s annual awards

By our News Team | 2022

Event to recognise Kenya’s outstanding marketing and communication campaigns for the year also celebrates MSK’s 60th anniversary.

The Kenya Wine Agencies Limited (KWAL) Kibao Vodka Tru Watu Tru Campaign has been recognised as the best marketing campaign this year after receiving the Judges Choice Award at the Marketing Society of Kenya’s Gala and Awards 2022 held at the Sarit Expo Centre in Nairobi.

More commonly known as MSK, the society hosts the annual award ceremony to celebrate and reward marketing and communication campaigns that have demonstrated innovation and creativity.

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Kenyan marketers dressed up and showed up at the Gala and Awards 2022. Photo courtesy of MSK

Speaking at the event, MSK Chairman, Mr Charles Kairuki, noted that the Society was intentional on enhancing inclusivity and diversity in the Award ceremony. This was to uphold integrity, credibility and encourage participation of marketers in all sectors.

“This year, we received over 200 entries, which we credit to the new segmentation of categories with a focus on six sectors that highly influence our economy: manufacturing, health, technology, financial services, academia and hospitality,” said Mr Kariuki.

“There was also a focus on having a category that celebrated the efforts of small businesses to enhance their creativity to meet marketing objectives and targets.”

Hospitality industry had the most entries

According to the Chief Judge, Ms Rose Kimotho MBS, the hospitality industry recorded the highest number of entries at 28.4% while manufacturing and academia contributed 27.9% and 27% respectively. 

Technology contributed about 9%, whereas financial services recorded the least number at just over 7%. Small enterprises only comprised about 9% of entries, with large companies at 71%, and medium ones comprising about 20%.

“This is a clear demonstration that the representation of small enterprises is still insignificant and I urge the Society, through the Chairperson, to work on programmes

and partnerships geared towards providing better accessibility to marketing training, mentorship and services for small enterprises,” Mrs Kimotho added. 

Other winners included East Africa Breweries Limited (EABL), which was the overall winner of the Marketing Campaign of the year (for Johnnie Walker’s ‘The Ones Who … Keep Walking’ campaign), Mediacomplete, which won the Best Influencer Marketing Campaign of the year for the Coca Cola-Fanta #ColourEveryMoment (Fruit) campaign, and Marketing Students Association of Dedan Kimathi University of Technology (DeKUT), which won the Marketing Maverick Institution of the year award.

The event, which attracted over 500 participants, culminated in a celebration to mark the 60th year of MSK. The Society is a founder member of the African Marketing Confederation (AMC).

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.