Marketers Association of Zimbabwe launches its Business Institute

By our News Team | 2023

New arm is responsible for the career development activities of marketers, sales people and other business professionals.

The Marketers Association of Zimbabwe (MAZ) recently made history by launching its Business Institute, further cementing the association’s position as the home of professional development in marketing and related professions in Zimbabwe.

MAZ Business Institute is the arm responsible for undertaking the career development activities of marketers, sales professionals, customer experience managers, public relations practitioners and other business-related professionals.

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Senator Monica Mutsvangwa (left) and Gillian Rusike of MAZ open the MAZ Business Institute. Photo courtesy of MAZ

The institute’s operations are guided by MAZ principles and values. It comprises three strategic business units (SBUs), namely: MAZ Institute of Digital Practitioners; MAZ Institute of Sales Professionals; and MAZ Institute of Customer Experience Practitioners.

Senator Monica Mutsvangwa, MAZ Patron and Minister of Information, Publicity and Broadcasting Services, officially launched the MAZ Business Institute.

In her speech, she highlighted how business trends are changing and urged Zimbabwe’s marketers to always be alert on these.

“Globally, the business trends are changing very fast. This therefore calls you, the marketers and communications professionals, to be at the forefront of presenting your brands,” she stated.

A revolution in the way businesses must communicate

Minister Mutsvangwa said digitalisation of the business world and its processes, as well as the advent of social media, had completely revolutionised the way businesses communicated with their customers. 

“Social media is a very powerful medium which can either destroy or build brands, as well as nations. We have to tailor-make our products and services to the demand of customers. Even as government, we take communication seriously, as we need to keep abreast with technology”, said the Minister.

MAZ Executive Secretary, Mr Gillian Rusike, said the establishment of the Business Institute was in line with the education 5.0 being promoted by the government. 

“The Institute is part of education 5.0 and we are working with industry and institutions of higher learning to enhance our programmes and make sure that the calls by the President are incorporated at industry level,” said Mr Rusike.

He added that MAZ was committed to upholding professionalism in the marketing and related professions in the country and beyond, as seen by synergies with other regional marketing bodies.

Mr Rusike said the cross-border partnerships had seen MAZ offering the Digital Marketing program to students in Malawi and Zambia. MAZ was also working on a partnership with Kenya.

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    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
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