Zambia’s Commerce Minister challenges ZIM to enforce marketing act

Mr Mulenga emphasised the need to have order in the marketing field, especially in the outdoor advertising space. The billboards clustered all over the country are compromising the visibility of road users, he said.

The Minister stressed that ZIM needed to take a leading role in ensuring that the country was well marketed and that there was order in the way Zambian businesses advertised their products and services.

In his response, ZIM President, Mwewa Besa, reassured the Minister that the institute was equal to the task of enforcing the ZIM Act, as it was law.

Ensuring that stakeholders are compliant

He stated that the Zambia Institute of Marketing had an Advertising Standards Board which was responsible for ensuring that all stakeholders in the various sectors were compliant to the standards. 

Mr Besa also informed the Minister that ZIM had an Inspectorate Unit which had started making corporate visits to ensure compliance to the Act, and that people who were masquerading as marketers would be brought to book.

Meanwhile, the 26th Annual Marketers Conference of the Zambia Institute of Marketing continues at Livingstone, on the banks of the Zambezi River. It concludes on Saturday.

The keynote speaker yesterday (Wednesday) was Professor Robert Ebo Hinson, Pro Vice-Chancellor of the Ghana Communication Technology University and prominent author. His topic was ‘Bold Moves, Big Impact – Leveraging Tourism, Investments and Exports to Transform Communities and Industries’. 

The keynote topic – ‘Tourism’ was presented by Matongo Matamwandi, CEO of the Zambia Tourism Agency.