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A.M.C. MEMBER NEWS

Zambia’s Commerce Minister challenges ZIM to enforce marketing act

By our News Team | 2023

Minister emphasises the need to have order in the local marketing field, especially in the outdoor advertising space.

Zambia’s Minister of Commerce Trade and Industry, Hon Chipoka Mulenga MP, has challenged the Zambia Institute of Marketing to enforce the ZIM Act.

He said this when the Council of the Zambia Institute of Marketing paid a courtesy call on the Minister on Wednesday, 12th April.

AMC Member News

Zambia’s Minister of Commerce Trade and Industry, Chipoka Mulenga, meets the Council of the Zambia Institute of Marketing. Photo credit: ZIM

Mr Mulenga emphasised the need to have order in the marketing field, especially in the outdoor advertising space. The billboards clustered all over the country are compromising the visibility of road users, he said.

The Minister stressed that ZIM needed to take a leading role in ensuring that the country was well marketed and that there was order in the way Zambian businesses advertised their products and services.

In his response, ZIM President, Mwewa Besa, reassured the Minister that the institute was equal to the task of enforcing the ZIM Act, as it was law.

Ensuring that stakeholders are compliant

He stated that the Zambia Institute of Marketing had an Advertising Standards Board which was responsible for ensuring that all stakeholders in the various sectors were compliant to the standards. 

Mr Besa also informed the Minister that ZIM had an Inspectorate Unit which had started making corporate visits to ensure compliance to the Act, and that people who were masquerading as marketers would be brought to book.

Meanwhile, the 26th Annual Marketers Conference of the Zambia Institute of Marketing continues at Livingstone, on the banks of the Zambezi River. It concludes on Saturday.

The keynote speaker yesterday (Wednesday) was Professor Robert Ebo Hinson, Pro Vice-Chancellor of the Ghana Communication Technology University and prominent author. His topic was ‘Bold Moves, Big Impact – Leveraging Tourism, Investments and Exports to Transform Communities and Industries’

The keynote topic – ‘Tourism’ was presented by Matongo Matamwandi, CEO of the Zambia Tourism Agency.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.