AMC MEMBER NEWS
Kenyan marketers call on Government to support the industry
By our News Team | 2022
Marketing Society of Kenya makes appeal to the national Government during the society’s 60th anniversary celebrations.
The Marketing Society of Kenya (MSK) has called on the Government to support the marketing profession to be able to deliver its mandate, as the force behind the success of any business in the country.
This call was made at a recent event to celebrate to 60th anniversary of MSK, which was founded in 1952 as the Advertising Society of Kenya and subsequently renamed in 1968.
Nairobi County Women Representative, Hon. Esther Passaris, noted that the Society has a key role to position the Kenyan marketing industry to global standards.
Esther Passaris is joined by MSK officials in marking 60 years of existence for the Society and its predecessor. Photo courtesy of MSK
“I am happy to take this Bill to parliament and I am encouraged to know that MSK is ready to position itself as a regulatory body for the marketing sector. This is a step in the right direction. There is much that is needed to be able to position the marketing industry to global standards, and as such we must start to examine global best practices to ensure that our operations and functionalities are guided on a global perspective,” said Ms Passaris.
Also at the event, MSK Chairman, Mr Charles Kariuki, expressed enthusiasm on the development of the MSK Bill 2022, adding that the sector continues to seek Government support to pass the Bill to properly regulate the sector.
“We need the Government to make a deliberate move to support this sector. We are cognisant that, without adequate and effective marketing profitability, sustainability of our economy will not be achieved. The MSK Bill 2022 will ensure that we effectively regulate the sector for maximum output which will benefit businesses to increase their profits,’ added Mr Kariuki
Kenya National Chamber of Commerce and Industry Chief Executive, Mr Samuel Matonda, reiterated the value of the marketing sector to the success of the country’s economy.
“MSK deploys technological tools to blur market boundaries that may exist from country to country and culture to culture. This will introduce a semblance of homogeneity of the market landscape and the consumption patterns. MSK must also prepare to guide companies through assessment and strategic interventions to profit from the structural benefits that a trading bloc offers to members,” he stated.
Meanwhile, MSK was recently recognised by the World Federation of Advertisers (WFA) for outstanding marketing leadership. It was one of five industry associations acknowledged in this way – the others being from Belgium, Colombia, Sweden and the UK.
Launched in 2010, the annual WFA President’s Awards recognise initiatives run by national industry associations that have helped advance the marketer’s agenda and contribute to positive change in the marketing industry and society. Submissions were judged on being able to compellingly demonstrate that they had made a measurable impact and could be replicated in other markets.
This year’s winners were selected from 24 initiatives submitted by 14 associations from WFA’s sixty-strong membership of national industry associations.
Commenting on the award, MSK Business Development Manager, Geofrey Lidonga, noted, “As MSK, we are intent on building the next generation of #MarketingMavericks, to ensure that they are cognisant of ethos that will enhance the sector to make it professional, inclusive and sustainable – now and in the future.”
MSK is the national umbrella body for all marketers in Kenya. Its key mandate is to empower and regulate the marketing industry by creating policy that governs the Marketing Industry (self-regulated), education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration through the Advertising Standards Board.