Kenyan marketers call on Government to support the industry

By our News Team | 2022

Marketing Society of Kenya makes appeal to the national Government during the society’s 60th anniversary celebrations.


The Marketing Society of Kenya (MSK) has called on the Government to support the marketing profession to be able to deliver its mandate, as the force behind the success of any business in the country.

This call was made at a recent event to celebrate to 60th anniversary of MSK, which was founded in 1952 as the Advertising Society of Kenya and subsequently renamed in 1968.

Nairobi County Women Representative, Hon. Esther Passaris, noted that the Society has a key role to position the Kenyan marketing industry to global standards.

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Esther Passaris is joined by MSK officials in marking 60 years of existence for the Society and its predecessor. Photo courtesy of MSK

“I am happy to take this Bill to parliament and I am encouraged to know that MSK is ready to position itself as a regulatory body for the marketing sector. This is a step in the right direction. There is much that is needed to be able to position the marketing industry to global standards, and as such we must start to examine global best practices to ensure that our operations and functionalities are guided on a global perspective,” said Ms Passaris.

Also at the event, MSK Chairman, Mr Charles Kariuki, expressed enthusiasm on the development of the MSK Bill 2022, adding that the sector continues to seek Government support to pass the Bill to properly regulate the sector.

“We need the Government to make a deliberate move to support this sector. We are cognisant that, without adequate and effective marketing profitability, sustainability of our economy will not be achieved. The MSK Bill 2022 will ensure that we effectively regulate the sector for maximum output which will benefit businesses to increase their profits,’ added Mr Kariuki 

Kenya National Chamber of Commerce and Industry Chief Executive, Mr Samuel Matonda, reiterated the value of the marketing sector to the success of the country’s economy.

“MSK deploys technological tools to blur market boundaries that may exist from country to country and culture to culture. This will introduce a semblance of homogeneity of the market landscape and the consumption patterns. MSK must also prepare to guide companies through assessment and strategic interventions to profit from the structural benefits that a trading bloc offers to members,” he stated.

Meanwhile, MSK was recently recognised by the World Federation of Advertisers (WFA) for outstanding marketing leadership. It was one of five industry associations acknowledged in this way – the others being from Belgium, Colombia, Sweden and the UK.

Launched in 2010, the annual WFA President’s Awards recognise initiatives run by national industry associations that have helped advance the marketer’s agenda and contribute to positive change in the marketing industry and society. Submissions were judged on being able to compellingly demonstrate that they had made a measurable impact and could be replicated in other markets.

This year’s winners were selected from 24 initiatives submitted by 14 associations from WFA’s sixty-strong membership of national industry associations.

Commenting on the award, MSK Business Development Manager, Geofrey Lidonga, noted, “As MSK, we are intent on building the next generation of #MarketingMavericks, to ensure that they are cognisant of ethos that will enhance the sector to make it professional, inclusive and sustainable – now and in the future.”

 MSK is the national umbrella body for all marketers in Kenya. Its key mandate is to empower and regulate the marketing industry by creating policy that governs the Marketing Industry (self-regulated), education and training of professionals, corporates and entrepreneurs, marketing and business mentorship and arbitration through the Advertising Standards Board.

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.