Marketers discuss business sustainability in a tech-driven world

By our News Team | 2022

Nigerian institute’s 2022 marketing conference examines how to embrace data and technology to design an outstanding customer journey.

The National Institute of Marketing of Nigeria (NIMN) recently held its 2022 Marketing Conference at the Eko Hotels and Suites, Lagos. The hybrid event attracted over 200 marketing professionals, entrepreneurs and business leaders who listened to a number of industry experts sharing their experience, insights and perspectives. 

This year’s conference theme was ‘Driving Business Sustainability in the Age of Data and Technology’ and featured a keynote speaker and two panel sessions.

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A panel discussion during the recent NIMN 2022 Marketing Conference. Photo credit: NIMN

The keynote speaker was Mr. Kolawole Oyeyemi, Chief Executive Officer of Axiom Intel Limited – a technology-led commercial strategy and solutions company. The panel sessions focused on Disruptive Marketing and The Future of Marketing in a Tech-Driven World.

Focus on customer journey before products and solution design

Mr Oyeyemi said organisations should embrace data and technology to enhance business-performance fundamentals and asserted that one of the most powerful strategies for achieving this is to deliver an excellent customer experience. This, he noted, is a deliberate strategy that focuses on customer-journey design ahead of product, service or solution design.

According to the NIMN, the rationale for this year’s conference theme was based on the belief that the customer is a critical factor in driving business sustainability and, therefore, it was appropriate for the Institute to gather high-achieving industry players to share with the audience how they have leveraged data and technology to drive meaningful customer engagement and deliver outstanding customer experience. 

“The conference afforded participants the opportunity to gain new knowledge on contemporary marketing issues, network and exchange ideas,” the NIMN said in a media statement.

The institute’s Annual General Meeting was held concurrently with the conference. Two new office bearers were elected to VP positions: Professor Micheal Ikupolati emerged as the 1st Vice President and Mrs Ebisan Onyema emerged as the newly elected 2nd Vice President. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.