Chartered Institute of Marketing, Ghana gets new Governing Council

“There should be a new paradigm shift that would put marketing at the centre of the country’s development agenda to propel growth, as the role of marketing is so critical to national development,” Dr Osei Adutwum stated.

In view of the above, the Minister informed the new council that: “With the Senior High School Curriculum being worked on, the National Council for Curriculum and Assessment will be consulting you to really get marketing inputs to be incorporated in it.”

This, he indicated, will be a practical way to deepen marketing theory and equip students at all levels with the proper understanding of marketing, and how marketing will help them build and manage successful businesses after school. He charged the council to work at deepening the relevance of marketing in Ghana.

In his acceptance remarks, the National President of CIMG, Dr Daniel Kasser Tee, promised that the new council will, among other things, uphold the good values of the Institute at all times. “We will endeavour to ensure that CIMG is governed and managed in accordance with sound corporate governance practices for improved performance,” he assured the gathering.

CIMG stands ready to market nation Ghana

He also pledged the services of CIMG to public and civil service organisations that require marketing support, declaring that “our readiness to help market nation Ghana remains unflinchingly strong”.

Dr Kasser Tee commended the President of the republic and the Minister for his ministry’s untiring efforts at getting Act 1021 passed and assented to in record time. He enumerated some of the success stories of CIMG since the Bill was passed into Law.

On the research front, Dr Kasser Tee said: “CIMG has successfully conducted a customer satisfaction and loyalty study, the outcome of which led to the launch of Ghana’s first Customer Satisfaction Index for the banking industry, under the blessing of the Bank of Ghana and the Ghana Association of Banks. The second report is expected to the released later in the year, which will cover four industries.”

He further indicated that plans were far advanced for CIMG to introduce a novel Regional Brand Index report for Ghana. Data, he said, will be collected across the nation for the study, which has great potential to further market Ghana to the wider world.

Also at the ceremony was a Patron and Fellow, and one-time President of CIMG, Professor Stephen Adei, who reminded the marketers that: “As you all know, marketing is not propaganda; good marketing requires you all to help communicate the good sides of your products, corporate institutions and the nation Ghana at large.”. He therefore urged the council to work hard to uplift the image of the CIMG, as well as Ghana as a nation brand.

Members of the new council are: CIMG National President, Dr Daniel Kasser Tee; the National Vice-President, Mr Theodore Osae; the National Secretary, Mr Franklin Sowa; and the National Treasurer, Mr Alfred Boyan. They form the National Executive team. 

The other members of the new council are Ms Ama Amoah, Mrs Hilda Peasah, Mr Kwasi Kyere, the Registrar/CEO of CIMG, Mr Kwabena Agyekum, the immediate past president of CIMG, Mr Kojo Mattah; a representative of the Ministry of Education, Ms Angela Affran; and a representative of the Ministry of Trade and Industry, Mr Kofi Addo.