A.M.C. NEWS

Applications open for next Chartered Marketer (Africa) programme

By our News Team | 2023

CM(A) is the first pan-African professional marketing designation awarded to senior marketers in recognition of their experiences and skills.

Applications are now open for experienced marketing professionals wishing to attain the prestigious Chartered Marketer (Africa) designation awarded by the African Marketing Confederation (AMC).

The first group of delegates, who began their journey towards achieving the CM(A) designation in mid-2023, are expected to complete their requirements in early 2024 under the guidance of a highly qualified academic and support team from the AMC.

The first group of CM(A) delegates in discussion with the academic and support team. Photo credit: African Marketing Confederation

Applications to join the second group of CM(A) delegates close on 20 November and the successful participants will commence with the programme in the early part of next year.

As they work through the process of achieving the CM(A) designation, they will participate in discussions with the academic and support team, make a marketing knowledge presentation, and submit a marketing case study for assessment.

Only those delegates who can demonstrate the highest levels of marketing expertise and experience will be awarded the Chartered Marketer (Africa) designation, which is the pinnacle of the African Marketing Confederation’s education offering to its members.

Strong interest from across the continent

Helen McIntee, President of the AMC, says there has been strong interest from across the continent in the CM(A) programme.

“This prestigious peer-reviewed designation is awarded to qualifying senior marketers in recognition of their experience and skills, and equips successful candidates to operate effectively in the African continent’s complex and diverse markets,” she explains.

“We believe we have put together a programme of outstanding quality, and academic and professional rigour.

“The CM(A) credential is only awarded to top marketers who prove that they are among the most knowledgeable, highly qualified and accomplished professionals on the continent.”

The criteria for marketing professionals to apply for the Chartered Marketer (Africa) designation include 10 years’ broad marketing experience – three years of which has been completed at a senior level. Applicants must also have a recognised marketing degree that can be authenticated by a marketing institutional authority and is also recognised by the relevant AMC member country’s national marketing body.

Applicants need to hold the highest industry or professional accreditation in their own country. Current membership of an African marketing body which is a certified member of the AMC is also required.

McIntee says alternative arrangements can be made if there is not a marketing association or institute in the applicant’s country. The application process includes the submission of a full portfolio of qualifications and experience (PQE).

You can find out more about the Chartered Marketer (Africa) and the application process here.

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