African Marketing Confederation News Team

Marketing strategy

Tough laws and long approval processes shouldn’t be a barrier to effective marketing strategies in highly regulated environments.

Search engines aim to give users a seamless experience to your website. So your site must be up to standard or face the consequences.

Earlier this year Apple started requiring apps to ask users whether they want to be tracked – and Facebook’s profit has suffered as a result.

Well-known marketing and advertising industry executive appointed to head up marketing function for niche banking group.

With corporate trust in CMOs apparently at an all-time low, a top agency executive discusses how to change this narrative.

Proctor & Gamble, one of the world’s biggest advertisers, is increasing product prices to help offset rising costs but won’t cut its adspend.

Publishing branded content on social media allows your business to connect with consumers who are in a ‘discovery’ mindset.

South African marketer Khensani Nobanda recognised by peers for her leadership and innovation at Nedbank.

International media reports say the world’s dominant social media brand wants to be known for a wider tech contribution to society.

SA still in top 50 most valuable brands, but ranks lower than last year. Nigeria, Egypt, Kenya and Morocco move up the rankings.