African Marketing Confederation News Team

Marketing Research

Survey aims to provide answers to the many questions asked by marketers when developing their brand and product strategies.

Because technology outpaces laws, businesses have got away with using cookies. But when that changes, customer trust will be paramount.

A gaming expert explains why the metaverse is going mainstream

Facebook, Instagram and WhatsApp retain their individual names, but the holding company rebrands to reflect a new direction.

The ‘biggest trading day of the year’ may become the ‘biggest trading month of the year’ as retailers compete for bargain-hungry shoppers.

International hotel group’s decision to invest heavily in West and Central Africa should create confidence and help to lure visitors back.

Marketers and content creators using Instagram are now able to access additional data on audience reach and engagement.

Because all businesses use email, this is a channel that continues to have great marketing potential – providing you put the customer first.

White paper says artificial intelligence will lead the next wave of change, with tradition banks in danger of being left behind.

Trends report predicts that TikTok is on its way to dominance in 2022 and other platforms will be scrambling to emulate its approach.