Issue 4 2022 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides key 2023 insights.
The important conversations that Africa’s marketers need to have Read More »
Business exec Bongumusa Makhathini takes over the reins to drive company’s growth strategy in South Africa and elsewhere on the continent.
Africa-focused OOH media company Primedia Outdoor appoints new CEO Read More »
Human evidence can be highly fallible when possible trademark infringements are being considered by courts. Scientists have a solution.
Brain scans could be the best witness in trademark infringement cases Read More »
Popular entertainer deletes offending video from social media following strong criticism from Kenyans on Twitter (KOT) and the public..
Kenyan comedian comes under fire for ‘sanitising’ local bank’s image Read More »
Using social media influencers is a well-established way to build brands and promote products. Smart marketers can take it a step further.
Ways to utilise your influencer strategy to maximum effect in 2023 Read More »
A proposed deal to spend almost US$52-million with English Premier League team Tottenham Hotspur is highly unlikely to go ahead.
SA Tourism’s soccer sponsorship plan with Spurs gets a red card Read More »
Hein Schumacher is a former Heinz executive and currently CEO of a Dutch-based global dairy and nutrition business. He takes over in July.
FMCG giant Unilever names its new global chief executive officer Read More »
African and global PR bodies collaborate on latest industry study to examine communications practice and ethics on the continent.
State of Africa’s communications industry to come under spotlight Read More »
Pop culture, religion and community culture are the biggest influences. Family and friends, as well as social media, are also influential.
New study examines the key influences on Africa’s young people Read More »
Long-established sports brand launches ‘Adidas Sportswear’ line to take on Nike for a bigger share of the global Generation Z audience.
Adidas targets Gen Z consumers with its first new label in 50 years Read More »
