African Marketing Confederation News Team – African Marketing Confederation

Australia’s consumer watchdog clamping down on dodgy influencers

Consumer commission investigating misleading testimonials and endorsements, as well as failing to disclose affiliations with brands.

Companies spend fortunes on tracking changing customer preferences and then adapting to them. But it seems brands like Disney may be exempt.

Marketing deal would cost around US$51.8-million over three years and aim to boost international tourism. But critics are unconvinced.

Changing consumer expectations mean many CX strategies won’t win and retain customers in this new business environment, study finds.

Organisation’s mission is to offer education, insights and events that help drive the evolution of the retail industry around the world.

Sector must take advantage by finding fresh routes to traveller engagement and new ways of building customer experiences.

More than 300 exhibitors representing 15 African countries are already registered, along with 275 buyers from 45 countries.

Global e-commerce giant is said to have postponed SA launch to late 2023 and paused Nigerian market entry until further notice.

On a continent where huge numbers of young people are embracing non-traditional mediums, the rise of podcasting seems assured.

Nearly half of executives interviewed by Deloitte say they face difficulty with developing or implementing the technology.