Out-of-home media is bucking global trends and economic instability, world body’s president says at inaugural MENA event.
OOH has ‘positive dynamics’ driving the sector forward, forum told Read More »
Before positioning a product or services relative to competitors, managers must decide in what form the innovation will go to market.
Successfully commercialising technology requires a basic decision Read More »
Ronaldo has over 500-million social media followers, but he’s arguably far from being the most enduringly successful influencer to date.
Do our greatest marketing influencers date back to the 1930s? Read More »
Agencies did more new business pitches in 2022, but the value of the business they won decreased notably. Is the AOR model on the way out?
Are we seeing the rapid demise of the traditional ‘agency of record’? Read More »
‘Fast’, ‘adaptable’ and ‘flexible’ will be key to success in an unpredictable world, company CEO tells investors and financial analysts.
Coca-Cola Company outlines its 2023 global marketing strategy Read More »
Researchers “were shocked” to find how frequently unhealthy food brands appeared in videos on popular child-influencer YouTube channels.
Marketing of unhealthy foods remains rife on made-for-kids videos Read More »
Avoiding rigid and hierarchical marketing models enhances the vital free flow of information in the early stages of operations, study finds.
Small businesses need a fluid approach to their marketing structures Read More »
Competitive agency review sees McDonald’s choose TBWA Hunt Lascaris to be its lead strategic marketing and communications agency.
Golden Arches appoints TBWA to lead its SA creative strategy Read More »
Innovative leaders must completely redraw their pipeline, launch inflation-resilient innovations, or remodel to reduce pricing vulnerability.
Soaring prices of goods require innovation from African marketers Read More »
The African Marketing Confederation (AMC) has added impetus to its drive to professionalise marketing across the continent with the launch of a prestigious designation that will be awarded to senior marketers in recognition of their experience and skills.
AMC Chartered Marketer Read More »
