African Marketing Confederation News Team – African Marketing Confederation

Retailing

The continent’s small independent shops are modernising and embracing tech – ensuring they’ll remain dominant for the foreseeable future.

It is vital to find trusted influencers who can communicate your message with maximum credibility, advises US expert.

Fast-food brands Burger King and KFC were among those to quickly poke fun at controversial outgoing PM Boris Johnson.

ROI Report delivers insights and recommendations for advertisers, agencies and publishers to increase returns on investment in media plans.

As air travel experiences a post-pandemic boom, brands are seeing the potential of DOOH in the airport environment.

Mobile phones remain the biggest disruptor and provide the greatest opportunity, but radio shows an increase in station numbers.

The continent has huge potential for the development of loyalty programmes – providing the rewards are relevant and meaningful.

A drop in advertising revenue due to Apple’s new privacy policy and increased competition from the likes of TikTok are said to be factors.

Marketers need to appreciate how young people understand brands and consume information at different stages of their development.

Off-trade liquor retail strategies are evolving in size and sophistication, in part due to changes in habits driven by the pandemic.