African Marketing Confederation News Team – African Marketing Confederation

Customer Experience

Survey finds two-thirds of people prefer to use social media during the buying process, but younger consumers are particularly unhappy.

Influencers selling products through live-streamed events must show they have qualifications to discuss medicine, law and other key topics.

Issue 2 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.

Institute’s AGM hears of ambitious plans, including expansion of the Ghana Customer Satisfaction Index that launched in 2021.

Revenue will still be above pre-Covid levels, but significantly down on 2021. Social media ads to take a big hit.

Retail brands will have access to data on how shoppers are reacting to their products, campaigns and in-store promotions.

It’s a young and growing consumer audience that knows what it wants from brands – so it’s vital to speak their language.

New study explores what motivates SA online shoppers, where they get their ideas from, and how they research before they shop.

Ceremony in Accra honours those who excelled in maiden Professional Marketing Qualifications (PMQ) examinations.

Covid and economic instability have created short-term pessimism, but over two thirds think they will lead better lives than their parents.