African Marketing Confederation News Team – African Marketing Confederation

Digital Media Landscape

Finance, FMCG and alcohol remain the categories with the highest percentage of media spend in South Africa.

CIMG also announces ambitious plans for additional customer satisfaction and branding studies during 2022.

Issue 2 2022 of Strategic Marketing for Africa is now available and makes for insightful and compelling reading for marketing professionals.

The future of The Metaverse is being written and re-written every single minute, says the head of the new jury panel.

Brands believe they are already trusted custodians of consumer data, but most Asia-Pacific consumers have concerns.

Emphasising exclusivity and scarcity, using a handwriting font, and building alliteration into the copy help to create effective mailers.

Almost half of top marketers questioned in global study say that access to the right customer data is ‘hit or miss’.

There has been a 27% increase in positive price perception of in-house brands over the past year, industry expert says.

Two new pieces of legislation will affect how marketers in the European Union can reach target groups of consumers.

Journey from unemployed factory worker to the most popular personality on TikTok with more than 146-million followers.