African Marketing Confederation News Team – African Marketing Confederation

Communication Channels

News and press releases in audio format will be distributed to all major radio stations on the continent for the first time.

As TikTok grows at an astounding rate, do social media teams use one, or both? And what’s the strategy?

Online betting business which sent out 150 000 unwanted marketing messages is ordered pay US$2,6-million and review all operating procedures.

Organisations have had to rethink their relationships with customers, meaning traditional tactics are no longer being sufficient.

As bi-cultural consumers become more common in the US, business schools are researching how brands can better resonate with them.

Top Unilever marketer is honoured by the World Federation of Advertising for her rapid impact at the company in challenging circumstances.

Prominent local marketer’s observations mean the country would be at odds with global trend of rising digital spend.

Covid and other factors make for a highly uncertain environment for brands. But battening down the hatches isn’t necessarily the answer.

Global sports brand ditches Manchester United and England player Mason Greenwood in the wake of his arrest.

Being nice to your competitors in public can pay off in unexpected ways for brands, researchers find.