Product Innovations
Top Lego marketer finds that innovative product ideas can come from anywhere – including young fans of the brand.
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Artificial Intelligence
The growing trend of artificial intelligence bots in customer service roles sees some interesting research on when they’re best used.
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Ambush Marketing
Brands spend fortunes advertising around the Super Bowl game in the US. Now smaller players are ambushing them at a fraction of the cost.
Successful Webinars
Tips to help ensure your webinars run smoothly and are in keeping with the image you want to portray to the market.
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Consumer Trends
Trend-spotting is an important skills for successful marketers. So too is moving quickly to capitalise on them.
Pricing Strategy
Market forces have pushed some of the world’s biggest companies into charging their customers more. But for how long in this tenable?
Marketing Controversies
Jennifer Sey alleges she was pushed out because the company disagreed with her public stand on certain Covid-19 issues in US schools.
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The Metaverse
The metaverse will impact every business that consumers interact with every day, creating new opportunities and challenges for organisations.
Customer Loyalty
More than a quarter of those surveyed said they were ‘less loyal’ now, and researchers warn that ‘habit’ is not ‘loyalty’.
Conversational Marketing
Today’s consumers want it all: Excellent service, quality products and solutions, and brands that engage with them in a relatable manner.
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