African Marketing Confederation News Team

SA loyalty sector shines at International Loyalty Awards in Dubai

Eight awards and six out of 24 categories won by South African loyalty programmes on glittering night for the global industry.

Fun collaboration with food-manufacturer sees launch of the limited-edition Heinz Classic Barbiecue Sauce in selected markets.

Africa has a growing fascination with basketball, making it attractive to the NBA and its local BAL partner. Brands see the potential too.

Proficiency in digital transformation and customer-engagement strategies among the key reasons for new lead agency’s appointment.

Improved stability and economic growth are enhancing Libya’s potential as an export market. Egypt, in particular, sees the opportunity.

People who rely on blogs, reviews and influencers for buying decisions want platforms that reduce suspicion of misrepresentation.

Chief marketing officers working in the B2B space spend slightly longer in their roles, and are also less likely to leave in a year or less.

Nigeria’s tough business environment and foreign exchange difficulties last year caused company’s biggest loss in 77 years.

AMC offers fast-paced online Express Courses you can complete in a week, through to in-depth studies taking from six weeks to 10 months.

Much-delayed Standard Gauge Railway set to modernise country’s ageing rail infrastructure and enhance supply chain efficiency.