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INDUSTRY AWARDS

Cannes Lions names Unilever as 2024 Creative Marketer of the Year

By our African Marketing Confederation News Team | 2024

Global FMCG giant honoured for its work that is ‘pushing the creative boundaries consistently and continuously’.

The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period.

Photo: Unilever

 

Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions.  

At last year’s Cannes Lions, Unilever was awarded Lions across several of its brands including Dove, Hellmann’s, Dirt Is Good (known as Persil, Skip and OMO), Magnum, Vaseline, Marmite and Pot Noodle. 

 In 2023, Unilever’s largest brand, Dove, was awarded the Media Lions Grand Prix for its ‘#TurnYourBack’ campaign developed by agencies Ogilvy, London and David, Madrid.  

Jury President praises Dove campaign 

The ‘#TurnYourBack’ campaign was deemed by Media Lions Jury President, Christian Juhl, to be “a timely example of how our industry can use the power of media to protect young people and empower them to reject the pressure they feel to conform to artificial standards and be confident in their true, unfiltered selves”. 

Comments Simon Cook, CEO of the Lions: “This award is about recognising and celebrating those brands that are consistently delivering work that raises the bar for creative excellence across the global creative communications industry.  

“Unilever is pushing the creative boundaries consistently and continuously across a wide range of brands from different markets, in collaboration with a breadth of agency partners, demonstrating a clear understanding and commitment to the power of creativity as a driver for progress and growth. Congratulations on this much-deserved win.” 

The Creative Marketer of the Year award was introduced in 1992. Past recipients include AB InBev, Apple, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, McDonald’s, Samsung and Microsoft. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.