Heineken’s marketers get excited about its Boring smartphone campaign
Brand says it wants to encourage people around the world to stay in the present and live their social lives to the fullest.
INDUSTRY AWARDS
By our African Marketing Confederation News Team | 2024
Global FMCG giant honoured for its work that is ‘pushing the creative boundaries consistently and continuously’.
The Cannes Lions International Festival of Creativity has announced Unilever as the 2024 Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of iconic, Lion-winning work over a sustained period.
Photo: Unilever
Unilever was last honoured as Creative Marketer of the Year in 2010 and in the following years has amassed hundreds of Lions.
At last year’s Cannes Lions, Unilever was awarded Lions across several of its brands including Dove, Hellmann’s, Dirt Is Good (known as Persil, Skip and OMO), Magnum, Vaseline, Marmite and Pot Noodle.
In 2023, Unilever’s largest brand, Dove, was awarded the Media Lions Grand Prix for its ‘#TurnYourBack’ campaign developed by agencies Ogilvy, London and David, Madrid.
Jury President praises Dove campaign
The ‘#TurnYourBack’ campaign was deemed by Media Lions Jury President, Christian Juhl, to be “a timely example of how our industry can use the power of media to protect young people and empower them to reject the pressure they feel to conform to artificial standards and be confident in their true, unfiltered selves”.
Comments Simon Cook, CEO of the Lions: “This award is about recognising and celebrating those brands that are consistently delivering work that raises the bar for creative excellence across the global creative communications industry.
“Unilever is pushing the creative boundaries consistently and continuously across a wide range of brands from different markets, in collaboration with a breadth of agency partners, demonstrating a clear understanding and commitment to the power of creativity as a driver for progress and growth. Congratulations on this much-deserved win.”
The Creative Marketer of the Year award was introduced in 1992. Past recipients include AB InBev, Apple, Burger King, Coca-Cola, Google, Heineken, IKEA, Mars, McDonald’s, Samsung and Microsoft.
Brand says it wants to encourage people around the world to stay in the present and live their social lives to the fullest.
Botswana-based supermarket group says it is ‘evaluating’ operations in Zimbabwe, where it has 30 outlets and employs more than 1,000 people.
They promote business transactions and create a vibrant environment for social interaction and cultural exchange, says industry body.
Issue 3 2024 of Strategic Marketing for Africa
McDonald’s sees biggest business deterioration in four years – more than twice the size of what market analysts had forecast.
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Marketers can create urgency without pushing customers into unhealthy buying habits, researchers suggest.
Industry professionals gather in Victoria Falls to discuss topics under the theme ‘Disrupt to Redefine: The Future of Marketing Excellence’.
New CEO wants to simplify the menu, review pricing, be more welcoming, and refocus on what made the business great in previous years.
Sub-Saharan African countries are navigating a complex economic landscape marked by both progress and persistent vulnerabilities.
Checkers Sixty60 activation unveils branded aircraft and ‘first delivery at 36,000 feet’ en route between Johannesburg and Cape Town.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.