
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
INFLUENCER MARKETING
By our News Team | 2021
Five great lessons to learn from the success of #LetsRebuildTogether that you can leverage in your next influencer campaign.
Following violence and looting in South Africa in July, the National Lottery’s agency, Wetpaint Advertising, launched the #LetsRebuildTogether campaign. It accessed micro-influencers through Webfluential and nano-influencers through theSALT to create an authentic campaign.
In less than 24 hours, it amassed over 10-million views. The hashtag #LetsRebuildTogether trended higher than the Nelson Mandela Day hashtag on Twitter.
There are a number of reasons why the campaign did so well, explains Pieter Groenwald, CEO and founder of theSALT, a micro-influencer marketing platform. The first reason is that Lotto SA wasn’t afraid to have a voice. Brands that stand for something are more authentic. This means consumers can connect with them, but it also means that influencers can connect with them. This results in an incredibly powerful campaign.
Image by mohamed Hassan from Pixabay
While not every campaign can (or will) go viral, here are some great lessons that Groenewald believes we can learn from the success of #LetsRebuildTogether:
Source: Pieter Groenwald, CEO and founder of theSALT, (a Nfinity Media company) a micro-influencer marketing platform.
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.