
Reputation Management
Recent baby formula shortage in the US emphasises that businesses need to respond quickly and decisively, academic research finds.
INFLUENCER MARKETING
By our News Team | 2021
Five great lessons to learn from the success of #LetsRebuildTogether that you can leverage in your next influencer campaign.
Following violence and looting in South Africa in July, the National Lottery’s agency, Wetpaint Advertising, launched the #LetsRebuildTogether campaign. It accessed micro-influencers through Webfluential and nano-influencers through theSALT to create an authentic campaign.
In less than 24 hours, it amassed over 10-million views. The hashtag #LetsRebuildTogether trended higher than the Nelson Mandela Day hashtag on Twitter.
There are a number of reasons why the campaign did so well, explains Pieter Groenwald, CEO and founder of theSALT, a micro-influencer marketing platform. The first reason is that Lotto SA wasn’t afraid to have a voice. Brands that stand for something are more authentic. This means consumers can connect with them, but it also means that influencers can connect with them. This results in an incredibly powerful campaign.
Image by mohamed Hassan from Pixabay
While not every campaign can (or will) go viral, here are some great lessons that Groenewald believes we can learn from the success of #LetsRebuildTogether:
Source: Pieter Groenwald, CEO and founder of theSALT, (a Nfinity Media company) a micro-influencer marketing platform.
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