Whisky brand’s dedicated pan-African campaign honoured in London

By our News Team | 2022

Johnnie Walker’s 50-minute brand film showcases great examples of human endeavour and change-making progress on the continent.

Johnnie Walker whisky’s first dedicated pan-African media and content campaign has won a Grand Prix and a Gold at the World Media Awards held in London recently.

The campaign is entitled ‘The Ones Who … Keep Walking’ and ties in with the brand’s famous ‘Keep Walking’ campaign slogan that was launched in 1999. 

According to a media statement released by Johnnie Walker, ‘The Ones Who … Keep Walking’ is a true pan-African media and content campaign with storytelling at its core.

Industry Awards

Photo credit: Johnnie Walker

“The 50-minute film showcased some of the greatest examples of human endeavour and change-making progress in Africa. It aimed to be a film of inspiration,” the statement says. 

The award from the World Media Awards is given in recognition of brands, agencies and media partners who – together – create the most effective cross-platform, cross-border, content-driven advertising campaigns.

Collaboration with in-market client and agency teams

Ad agency OMD Africa collaborated with the content creators and the in-market client and agency teams to deliver continental media first. It did this by bringing two competing TV networks together to showcase and create awareness for the campaign.

“United by a shared passion for storytelling, the networks premiered the film in prime time across their most popular entertainment channels, placing Johnnie Walker firmly in culture, out of the watershed, and away from competing brands,” the media statement says.

The Johnnie Walker film was seen by over 40-million people across 16 different TV channels in 13 countries. It was broadcast in two different languages and supported by digital, influencer and OOH campaigns.

The World Media Awards judges called it “a meaningful and disruptive campaign – a smart way to navigate regulatory challenges, with strong brand alignment”.

“Only through true collaboration with brave clients, talented creative agencies and true media partners is it possible to deliver a campaign of this calibre,” said Cameron Maclear, Managing Director at OMG Africa.

Johnnie Walker’s ‘Keep Walking’ concept is meant to emphasise the importance of moving from task to task in the accomplishment of a greater goal, rather than getting overwhelmed by the magnitude of an overall challenge.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.