Researchers examine why some AI ads fail while others succeed
Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.
INDUSTRY AWARDS
Whisky brand’s dedicated pan-African campaign honoured in London
By our News Team | 2022
Johnnie Walker’s 50-minute brand film showcases great examples of human endeavour and change-making progress on the continent.
Johnnie Walker whisky’s first dedicated pan-African media and content campaign has won a Grand Prix and a Gold at the World Media Awards held in London recently.
The campaign is entitled ‘The Ones Who … Keep Walking’ and ties in with the brand’s famous ‘Keep Walking’ campaign slogan that was launched in 1999.
According to a media statement released by Johnnie Walker, ‘The Ones Who … Keep Walking’ is a true pan-African media and content campaign with storytelling at its core.
Photo credit: Johnnie Walker
“The 50-minute film showcased some of the greatest examples of human endeavour and change-making progress in Africa. It aimed to be a film of inspiration,” the statement says.
The award from the World Media Awards is given in recognition of brands, agencies and media partners who – together – create the most effective cross-platform, cross-border, content-driven advertising campaigns.
Collaboration with in-market client and agency teams
Ad agency OMD Africa collaborated with the content creators and the in-market client and agency teams to deliver continental media first. It did this by bringing two competing TV networks together to showcase and create awareness for the campaign.
“United by a shared passion for storytelling, the networks premiered the film in prime time across their most popular entertainment channels, placing Johnnie Walker firmly in culture, out of the watershed, and away from competing brands,” the media statement says.
The Johnnie Walker film was seen by over 40-million people across 16 different TV channels in 13 countries. It was broadcast in two different languages and supported by digital, influencer and OOH campaigns.
The World Media Awards judges called it “a meaningful and disruptive campaign – a smart way to navigate regulatory challenges, with strong brand alignment”.
“Only through true collaboration with brave clients, talented creative agencies and true media partners is it possible to deliver a campaign of this calibre,” said Cameron Maclear, Managing Director at OMG Africa.
Johnnie Walker’s ‘Keep Walking’ concept is meant to emphasise the importance of moving from task to task in the accomplishment of a greater goal, rather than getting overwhelmed by the magnitude of an overall challenge.
Study examines drivers of FMCG purchases in three African markets
GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.
E-commerce retailer aims to speak to the hearts of South Africans
As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.
Dentsu Kenya appoints Rehema Chege as Business Head, Creative
She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.
Can the low flypast raise the brand bar for the airline involved?
Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?
East Africa’s AAR Healthcare makes senior marketing appointment
Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.
Kantar’s African business announces significant leadership changes
Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.
Africa Creator Festival returns to advance the creator economy
The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.
Zambia Institute of Marketing enjoys busy time as it hosts key events
Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.
Experienced beverages marketer Bodam Taiwo takes on new Diageo role
She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.
Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.