Uganda Marketers Society launches the Annual Marketers Fireplace

By our News Team | 2022

December event will discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in 2023.

The Uganda Marketers Society (UMS) has launched the Annual Marketers Fireplace at the MoTIV creative community in Bugolobi, Kampala. 

The Fireplace is a full-day event that brings marketers and stakeholders to a workshop to discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in the following year.

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UMS President, David Balikuddembe, speaking at the launch. Photo credit: UMS

“We recognise the importance of career development. That is why we organise events such as the Marketers Fireplace to equip marketers with the latest marketplace trends that will enable them to excel and take up marketing leadership roles,” stated UMS President, David Balikuddembe, at the launch. 

This year, UMS has put together a stellar lineup of speakers, including PR Smith – a TEDx speaker, digital marketing author, and creator of the SOSTAC® framework. The other is an author and digital marketer, Dr Dave Chaffey – plus other subject matter experts on the theme ‘Driving growth through digital transformation’. 

This year’s Fireplace will occur on Friday, 2 December, at Protea Hotel By Marriott Kampala Skyz in Naguru.

Marketing practitioners shaping the narrative

Doreen Nyiramugisha, the UMS General Secretary, added, “This opportunity is for us to shape the narrative surrounding this industry as marketing practitioners. The face of the African consumer is rapidly changing with increased digitisation, and marketers must be steps ahead of this transformation by continuously pursuing learning opportunities. This is where UMS comes in.”

The event will also gather experts from the Public Relations Association of Uganda (PRAU) and the Uganda Advertising Association (UAA). 

Stephen Mwanga, PRAU President, highlighted that such initiatives aimed at supporting practitioners are timely, and all sectors are now looking for well-developed marketing and communications departments.

“As an industry leader that has shaped the marketing world, we are honoured to partner with UMS as they continue to nurture and build a community of reputable marketers in Uganda,” said Caroline Ampaire from Uganda Breweries Limited.

“Vision Group is happy to partner with UMS, and we pledge support to ensure all practitioners are aware and participate in this event,” said Rogers Anguzu, Vision Group’s Head of Marketing.

UMS also announced that it has won the bid to host the 2023 Africa Marketers Conference of the African Marketing Confederation (AMC). UMS joined the AMC early this year as its 10th member.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.