A.M.C. MEMBER NEWS

Uganda Marketers Society launches the Annual Marketers Fireplace

By our News Team | 2022

December event will discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in 2023.

The Uganda Marketers Society (UMS) has launched the Annual Marketers Fireplace at the MoTIV creative community in Bugolobi, Kampala.

The Fireplace is a full-day event that brings marketers and stakeholders to a workshop to discuss topical issues that defined the year, as well as those envisaged to become trends and game-changers in the following year.

UMS President, David Balikuddembe, speaking at the launch. Photo credit: UMS

“We recognise the importance of career development. That is why we organise events such as the Marketers Fireplace to equip marketers with the latest marketplace trends that will enable them to excel and take up marketing leadership roles,” stated UMS President, David Balikuddembe, at the launch.

This year, UMS has put together a stellar lineup of speakers, including PR Smith – a TEDx speaker, digital marketing author, and creator of the SOSTAC® framework. The other is an author and digital marketer, Dr Dave Chaffey – plus other subject matter experts on the theme ‘Driving growth through digital transformation’.

This year’s Fireplace will occur on Friday, 2 December, at Protea Hotel By Marriott Kampala Skyz in Naguru.

Marketing practitioners shaping the narrative

Doreen Nyiramugisha, the UMS General Secretary, added, “This opportunity is for us to shape the narrative surrounding this industry as marketing practitioners. The face of the African consumer is rapidly changing with increased digitisation, and marketers must be steps ahead of this transformation by continuously pursuing learning opportunities. This is where UMS comes in.”

The event will also gather experts from the Public Relations Association of Uganda (PRAU) and the Uganda Advertising Association (UAA).

Stephen Mwanga, PRAU President, highlighted that such initiatives aimed at supporting practitioners are timely, and all sectors are now looking for well-developed marketing and communications departments.

“As an industry leader that has shaped the marketing world, we are honoured to partner with UMS as they continue to nurture and build a community of reputable marketers in Uganda,” said Caroline Ampaire from Uganda Breweries Limited.

“Vision Group is happy to partner with UMS, and we pledge support to ensure all practitioners are aware and participate in this event,” said Rogers Anguzu, Vision Group’s Head of Marketing.

UMS also announced that it has won the bid to host the 2023 Africa Marketers Conference of the African Marketing Confederation (AMC). UMS joined the AMC early this year as its 10th member.

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