Uncategorized – African Marketing Confederation

Brand Performance

Capitalise on the power of perception to influence beliefs about brand performance, which influences product interest and choice.

Advertising spending on traditional media showed a surprise uptick in developed markets in 2022. What will 2023 bring?

Jollof rice, yam and pepper soup are traditionally on the menu in Nigeria. How, then, did an Asian noodle become a much-loved brand?

Websites have long been a business necessity. Ensure yours is visible and maximises opportunities to convert prospects into customers.

Christmas is a time of over-spending and over-consumption. This year, British consumers are renting everything from presents to trees.

LinkedIn-Edelman report says high-quality thought leadership will be a highly effective tool in demonstrating value to customers.

To drive growth amid continued disruption, CMOs must act decisively to prioritise their investments and their strategy, advises Gartner.

Brands that pay the closest attention to meeting the individualised needs of their clients will stand a better chance of coming out on top.

Marketers stuck in their pre-pandemic strategies risk missing a shift in behaviour taking place at the intersection of work and life.

Firms can benefit from social media platforms like LinkedIn and Facebook to boost networking, as well as from social tools such as Buzzsumo.