Uncategorized – African Marketing Confederation

How a scientific approach to decision making can find new markets

Study of female entrepreneurs finds those who undergo training are more likely to find new use-cases and audiences for a product or service.

Losses for the nine-month period from January-September 2024 increased by 328%. Cost of raw material imports a big factor.

They promote business transactions and create a vibrant environment for social interaction and cultural exchange, says industry body.

Sub-Saharan African countries are navigating a complex economic landscape marked by both progress and persistent vulnerabilities.

Researchers say that making social progress part of an organisation’s central mission generates profit and fosters societal well-being.

Upcoming report by the African Development Bank Group predicts the North African nation’s economy will strengthen by 4% this year.

Consumers aren’t munching on Big Macs like before, as the business battles higher costs, boycotts and people wanting to spend less for more.

Brazzaville-based food and grocery delivery startup has secured foreign funding to help it grow in Kinshasa and various countries in the region.

Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage.

Company cites profitability issues as it leaves less than three years after it invested US$3.7-million in its Ghana operations.