Uncategorized – African Marketing Confederation

Struggling naira boosts cross-border smuggling of goods from Nigeria

Weakness against other regional currencies creates a significant price gap, making Nigerian goods ‘incredibly cheap’ for neighbouring countries.

Most very wealthy found in South Africa, Egypt, Nigeria, Kenya, and Morocco. Mauritius and Namibia are rising stars of next decade.

Leaders, investors, and development experts gather to unlock investment opportunities and drive economic recovery in West Africa.

Foreign direct investment into the world’s developing economies dropped overall last year, says UN agency. But Africa stood its ground.

Experienced as an account lead and strategist, Chishimba Musonda takes over the reins of the business she joined in 2020.

Advertisers are finding tremendous success adding it to their marketing mix alongside studio content advertising, says IAB.

Researchers conclude that the prevalence of misinformation may cause consumers to develop mistrust mindsets that impact their behaviour.

With internet access still limited, millions of Africans are staying tuned to traditional radio. But digital audio options are increasing.

While marketers in many countries are worried about a recession, there is also optimism regarding the business climate and marketing budgets.

Dentsu says big events like the Euro 2024 soccer finals and US presidential election will help to push up spending.