Uncategorized – African Marketing Confederation

Corporate social responsibility credentials could help maintain sales

Data from 2008 recession indicates that, in another recession, the amount spent on higher-priced Fair Trade goods may actually increase.

Tlali Taoana has experience in strategy, marketing and executive roles, and will expand the capabilities of the business.

It doesn’t always pay to advertise online. Consumers tend to view sponsored listings with suspicion and prefer to click on organic listings.

Multi-channel retailing has become crucial to the sales strategy of any brand, including digital-natives that started as online-only.

Chartered Institute of Marketing (CIM) reports on conference presentation urging marketing leaders to change their world view.

New Australian study find that images, rather than colours, are much better at signalling product variety.

AMC’s range of Short Courses is designed to complement the study and career-growth initiatives offered by our member countries.

Business-to-business strategies tend to be serious – and similar. Maybe it’s time to include a bit more ‘vibe’ into your endeavours?

The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.

Parusha Partab, Group Strategy Director at Wunderman Thompson, is honoured as 2023 Strategic Planner of the Year.