The immediacy of social media and the 24-hour news cycle makes newsjacking a viable marketing tactic. But beware of the pitfalls.
When topical news stories become a brand-building opportunity Read More »
Parusha Partab, Group Strategy Director at Wunderman Thompson, is honoured as 2023 Strategic Planner of the Year.
SA-based ad industry executive wins Global Women in Marketing award Read More »
New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.
Ogilvy announces new senior integrated communications appointment Read More »
March 2024 event will be the first in-person WOO event to take place on the continent and follows successful Asia regional gathering.
World out-of-home body opens registrations for first Africa Forum Read More »
Marks & Spencer boss says head office staff and C-Suite execs must be on the shop floor with customers as part of their annual review.
Senior execs at UK retailer must spend regular time ‘at the coal face’ Read More »
US researchers discover that consumers exhibit a higher willingness to pay for products that are part of a circular take-back strategy.
How circular take-back programmes can help address the climate crisis Read More »
Brand leverages tech to bring smiles to the faces of shoppers at its stores in London and New York, while encouraging the concept of ‘play’.
Lego uses AR to create a friendly trans-Atlantic snowball competition Read More »
In the short to medium term, the primary growth markets will be Kenya and Zimbabwe, company advises its shareholders.
Zimbabwe-based Simbisa Brands plans to open 92 new outlets this year Read More »
Researchers analyse stock market reactions to big corporates buying ‘green’ businesses and find there’s often a bottom-line benefit.
Acquiring green firms can be healthy for a company’s bottom line Read More »
Strategic shift towards local sourcing primarily motivated by external shocks, including disruptions caused by the pandemic and Ukraine war.
Unilever Kenya to source US$50m-worth of raw materials locally by 2025 Read More »
