Uncategorized – African Marketing Confederation

Ogilvy announces new senior integrated communications appointment

New role covering the EMEA region emphasises that clients now expect integrated solutions from their agencies.

March 2024 event will be the first in-person WOO event to take place on the continent and follows successful Asia regional gathering.

Marks & Spencer boss says head office staff and C-Suite execs must be on the shop floor with customers as part of their annual review.

US researchers discover that consumers exhibit a higher willingness to pay for products that are part of a circular take-back strategy.

Brand leverages tech to bring smiles to the faces of shoppers at its stores in London and New York, while encouraging the concept of ‘play’.

In the short to medium term, the primary growth markets will be Kenya and Zimbabwe, company advises its shareholders.

Researchers analyse stock market reactions to big corporates buying ‘green’ businesses and find there’s often a bottom-line benefit.

Strategic shift towards local sourcing primarily motivated by external shocks, including disruptions caused by the pandemic and Ukraine war.

A company’s marketing department should be involved in planning potentially damaging actions, such as layoffs, from the very beginning.

Social media allows consumers to quietly distance themselves from a brand and potentially reduce its reach and, ultimately, its profits.