AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
SEO AGENCIES
How to choose an SEO agency that will deliver the right results
By our News Team | 2023
Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.
Choosing the right SEO agency for your business isn’t always easy, particularly as it may take a while to see the full results of their work. If the relationship isn’t working, you’ve wasted time and money.
Writing in Entrepreneur magazine, Nick Zviadadze, growth marketing specialist and founder of marketing agency MintSEO, identifies some of the most important factors that will determine whether an agency is fit for purpose
Photo by Pixabay via Pexels
Look for transparency
When choosing an SEO agency, the number one thing you need to consider is transparency. Don’t be swayed by fancy industry terms and jargon. Instead, look for clear and specific strategies.
For example, it’s not a good sign if an SEO agency states it “works on your on-page and off-page SEO” without giving you any specifics. Instead, you want an agency that offers a clear month-to-month plan that outlines every step of the SEO journey and explains its importance.
Ask for previous results
Previous results best indicate whether an SEO agency can really do its job. That’s why you should always inquire about past results, specifically in your industry.
Closely investigate any claims that SEO agencies make. For example, let’s say that an agency claims to have increased website traffic by 200% in six months. These results are impressive if the website already has 20,000 monthly visitors, but not so much if they only have 100 monthly visitors.
Remember, concrete results matter, not just percentage increases. So, ask for specific numbers and make sure they are relevant.
Request an air-tight scope
Before you start working with an SEO agency, request an air-tight scope of your partnership. A well-defined plan is a pact between you and the SEO agency, aligning expectations and promoting transparency. It enables you to see the inner workings of their approach and answer vital questions, like:
- How many articles will they publish each month?
- What are the quality metrics for the backlinks they’re going to build?
- What other SEO actions are they going to take, and when?
A detailed SEO scope clearly explains the journey ahead, keeping you informed and allowing you to hold the agency accountable.
You can read the full article here.
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