How to choose an SEO agency that will deliver the right results

By our News Team | 2023

Look for transparency, check results of previous projects, and request an air-tight scope of partnership, advises industry expert.

Choosing the right SEO agency for your business isn’t always easy, particularly as it may take a while to see the full results of their work. If the relationship isn’t working, you’ve wasted time and money.

Writing in Entrepreneur magazine, Nick Zviadadze, growth marketing specialist and founder of marketing agency MintSEO, identifies some of the most important factors that will determine whether an agency is fit for purpose

SEO Agencies

Photo by Pixabay via Pexels

Look for transparency


When choosing an SEO agency, the number one thing you need to consider is transparency. Don’t be swayed by fancy industry terms and jargon. Instead, look for clear and specific strategies.

For example, it’s not a good sign if an SEO agency states it “works on your on-page and off-page SEO” without giving you any specifics. Instead, you want an agency that offers a clear month-to-month plan that outlines every step of the SEO journey and explains its importance.


Ask for previous results


Previous results best indicate whether an SEO agency can really do its job. That’s why you should always inquire about past results, specifically in your industry.


Closely investigate any claims that SEO agencies make. For example, let’s say that an agency claims to have increased website traffic by 200% in six months. These results are impressive if the website already has 20,000 monthly visitors, but not so much if they only have 100 monthly visitors.

Remember, concrete results matter, not just percentage increases. So, ask for specific numbers and make sure they are relevant.


Request an air-tight scope


Before you start working with an SEO agency, request an air-tight scope of your partnership. A well-defined plan is a pact between you and the SEO agency, aligning expectations and promoting transparency. It enables you to see the inner workings of their approach and answer vital questions, like:


  • How many articles will they publish each month?
  • What are the quality metrics for the backlinks they’re going to build?
  • What other SEO actions are they going to take, and when?

A detailed SEO scope clearly explains the journey ahead, keeping you informed and allowing you to hold the agency accountable.


You can read the full article here.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.