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CIMG unveils coffee table publication for its Regional Brand Index
By our African Marketing Confederation News Team | 2024
Publication being made available to ministries and government agencies to support their efforts in marketing Ghana to a wider audience.
The Chartered Institute of Marketing, Ghana recently held an event in Accra to unveil the coffee table publication for Ghana’s maiden Regional Brand Index (GH-RBI).
Dignitaries at the unveiling show off the new publication. Photo: CIMG
It was chaired by the Deputy Managing Director (Corporate Resources) at Consolidated Bank Ghana, Mrs Nana Ama Poku, who expressed her honour in chairing the unveiling ceremony of the publication, which celebrates Ghana as a premier destination for tourism and economic development.
“Supported by Consolidated Bank Ghana (CBG), the publication highlights the diverse attractions and opportunities across Ghana’s 16 regions, promoting sustainable tourism and investment,” she said.
“Through meticulous research, it aims to inspire new discussions, inform policy, and recognise the creativity and hard work propelling the industry forward.”
In his opening remarks, the National President of the Chartered Institute of Marketing, Ghana (CIMG), Dr Daniel Kasser Tee, said the coffee table publication encapsulates the rich diversity, vibrancy and potential of each of the 16 regional brands in Ghana.
A testament to our relentless pursuit of excellence
“This pioneering project is a testament to our relentless pursuit of excellence and the importance we attach to leveraging research to promote our regional brands as part of the larger agenda of marketing Ghana as a corporate brand,” he told the audience.
Looking ahead, Dr Kasser Tee said he believes that “it is imperative for each region to embark on a journey of strategic communications to champion and promote their virtues, balancing tradition with modernism and innovation to create excitement around their brands”.
Representing the Minister for Tourism, Arts & Culture at the event was the Director in Charge of Tourism, Mr Geoffery Tamakloe.
“The launch of the GH-RBI report is a strategic initiative that holds immense benefits for the Ministry of Tourism, Arts and Culture,” he said.
“By providing detailed insights into each region’s strengths and areas for improvement, the report will enable policy makers to adopt a data-driven approach, formulating policies tailored to the specific needs and potentials of each region. This ensures our strategies are not only effective but also equitable and inclusive.”
The publication is being made available to relevant ministries and government agencies to support their efforts in marketing Ghana.
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