
Volkswagen Group Africa continues creative partnership with Ogilvy
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
CORPORATE MILESTONES
By our News Team | 2021
It’s 100 years since the company began as a small family owned business in downtown Johannesburg. But African expansion hasn’t been easy.
Tiger Brands, the well-known South African-based FMCG giant, is celebrating its centenary this year, meaning it joins the ranks of some the country’s oldest surviving businesses.
Among its brands that have resonated with consumers in its home market and elsewhere in Africa are Black Cat peanut butter, Jungle Oats and Koo canned food products.
“We are humbled that, through our brands, well-entrenched in the fabric of South African society, we have been part of special and memorable events in the lives of so many South Africans over a hundred years,” said CEO Noel Doyle.
“As we start our next century, we look forward to being part of many more of these moments across South Africa and into Africa.”
Tiger Brands began its journey as a small family-owned business in 1921, based in Newtown, Johannesburg. In 1925 the company, then known as Tiger Oats Limited, launched a breakfast oatmeal brand called Jungle Oats which featured the iconic tiger in the grass logo.
Tiger Brands logo via Wikipedia
In the decades to follow, Tiger Brands grew through acquisitions and clustering of businesses that cover food, home and personal care brands to become one of Africa’s largest listed manufacturers of fast-moving consumer goods. Several of the company’s iconic brands have been in existence for close to a century or more.
The roar has diminished recently
More recent years, however, have seen Tiger’s roar diminish somewhat – as the publication Biznews recently explained.
“Comparing Tiger Brands 2021 numbers to 2016’s paints a bleak picture. Revenue is slightly lower but, more alarmingly, headline earnings per share – the company’s primary measure of performance – is down by around 50%. Although Tiger Brands spun off its 42% stake in Oceana during the period under review, not being able to grow its topline over a five-year period leaves much to ponder. But where did it all go wrong?”
Biznews continues: “Management decided to embark on an African growth story. Many of the management teams on the JSE (Johannesburg Stock Exchange), in various industries, had a similar idea. Nigeria was an attractive jurisdiction with the country’s high growth rates. In 2011, Tiger Brands bought a 49% minority stake in UAC Foods and, in 2012, a 65.7% stake in Dangote Industries; both Nigerian-based businesses.
“Many JSE-listed counters have lost money in Africa and Tiger Brands is no exception. The stakes of both businesses have since been sold. During this time, management’s focus on growth led to a steady decline in its brands, which have continued to lose market share over the past few years.”
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Strong and varied speaker lineup explores into this year’s theme of ‘Resilience and Growth Through Sustainable Marketing’.
Formula milk companies must ‘stop presenting incomplete scientific evidence and inferring unsupported health outcomes’ say WHO and UNICEF.
Experienced marketer moves up from her previous position as Head of Brand and Communications for the company.
Annual CMO Breakfast in Kampala hears that achieving success in the boardroom requires depth and an understanding of your ‘kingdom’.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.