WPP creates a new kind of talent pipeline designed for the AI era
Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.
INDUSTRY APPOINTMENTS
Dentsu Africa announces appointment of new managing director for Zambia
By our News Team | 2023
Experienced as an account lead and strategist, Chishimba Musonda takes over the reins of the business she joined in 2020.
Dentsu Africa has announced the appointment of Chishimba Musonda as the new Managing Director for Dentsu Zambia. She takes up her new role on 1 January 2024.
In her new position, she will lead and support the regional management team to strategically develop Dentsu Zambia, delivering excellence and driving business growth, transformation and unlocking the full potential of the business.
Chishimba Musonda. Photo credit: Dentsu Africa
Musonda joined the company in 2020 as account lead and strategist. With over a decade of industry experience, she has specialised in fine-tuning media campaigns across a spectrum of sectors, including FMCG, banking, telecommunications, devices and beverages.
Her clients have included Absa, ABinBev, MTN, Airtel, Pepsi, Shoprite, Betway, BoZ, Unilever, Nestlé and Mastercard.
Commenting on her promotion, Musonda says: “As I step into the role of managing director, I am thrilled to lead with a vision focused on nurturing growth, fostering innovation, upholding diligence, and maintaining an unwavering commitment to excellence.
Pivotal chapter in her professional journey
“This appointment signifies a pivotal chapter in my professional journey, and I am eager to contribute to the continued success of our teams in Zambia and across the region, as well as the overall prosperity of the organisation.”
Says Lana Marais, Group Operation Director for Dentsu Africa: “Chishimba brings unsurpassed experience and passion for the industry, and I am confident [that], with her leading the charge in Dentsu Zambia, she will step-change the norm and accelerate growth in the market through innovation and helping our clients plan and predict for a dynamic future.
“She is a highly respected leader, not only in Zambia, but across the Dentsu network, and this promotion signals our intention to continue to invest in talent across the region.”
Headquartered in Tokyo, Japan, Dentsu is one of the world’s largest advertising and public relations networks.
Africa-focused coffee shop chain hits milestone of 400 stores
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Burger outlet gets smashed and squashed for new product launch
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Bolt Food Kenya joins forces with supermarket chain in strategic shift
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Can marketers fully capitalise on what the World Cup has to offer?
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
US casual dining brand unveils ambitious plans for the Kenyan market
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
Nominations for 2026 African Marketing Confederation Awards close soon
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
