
Social Media
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
DIGITAL SALES
By our News Team | 2022
As consumers shifted their spending from ‘needs’ to ‘wants’, luxury handbags had the highest YoY global growth with an increase of 45%.
Salesforce, a global leader in CRM, recently released its 2021 Holiday Shopping Report, which analyses shopping data from over one billion shoppers on the Salesforce Customer 360 platform and activity across commerce, marketing, and service (including 24 of the top 30 U.S. online retailers).
While Cyber Week saw muted digital growth in 2021, early November and late December surges helped retailers break new sales records. Consumers spent US$1.14-trillion online globally, compared to $1.1 trillion in 2020.
Photo by Karolina Grabowska from Pexels
Top Salesforce 2021 holiday shopping insights
The data highlights trends that shaped the holiday season, including:
“Despite the lingering pandemic and countless obstacles such as supply chain logistics, low inventory, and fewer discounts, consumers flocked online to close out this holiday shopping season with a bang,” said Rob Garf, VP and GM of Retail at Salesforce.
“As we move into a new year, retailers must push their brands to platforms such as social, gaming, messaging, and the metaverse to engage shoppers where they are discovering and buying products. They must also double down on efforts to reimagine physical stores to support continually changing digital experiences.”
But the latest study by Pew finds that YouTube rules the roost, with a massive 95% of American teens using the platform.
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