
Africa’s economic reset requires moving from ambition to execution
The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.
A.M.C. MEMBER NEWS
By our African Marketing Confederation News Team | 2025
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
The Ethiopian Marketing Professionals’ Association, a member of the African Marketing Confederation, is hosting an exclusive session on Thursday, 13 February with African marketing and business leader, Yaw Nsarkoh.
Nsarkoh presenting at the 2023 AMC conference. Photo: AMC
The webinar is titled ‘Leadership & Creativity: Lessons from Life for Growth & Impact’ and is open to marketers anywhere, irrespective of whether they are a member of the EMPA.
Nsarkoh spent almost three decades with Unilever, mostly in Africa, and is a former Executive Vice President of Unilever Global Markets. Prior to this, he served as the Managing Director for Unilever Nigeria, and East and Southern Africa.
He has also served on boards in Ghana and across Africa. Key amongst them is as Executive Board Member at Unilever Ghana, and at trade/employee associations and strategic private sector committees. He was previously a Director of the Kenya Association of Manufacturers, Chairman at the East African Shippers Council, and a Director at the Changing Lives Endowment Fund (CLEF).
Speaker at African Marketing Confederation conference
Nsarkoh is a regular speaker on business issues, including marketing and leadership, and was a speaker at the 2023 African Marketing Confederation conference in Uganda, where he gave a presentation on Leadership, titled ‘Growing Resilient People and Adaptive Leaders’.
At the conference, he called for leaders in Africa to empower their brands through big ideas. To create a revolution for the continent’s emerging brands, Africa must nurture its marketers for greatness, Nsarkoh underlined. “Global greatness, not just Ugandan greatness or African greatness. We must produce world-class thinkers in marketing from Africa.”
Comments Fana Abay of the Ethiopian Marketing Professionals’ Association: “The first time I heard Yaw Nsarkoh speak on stage at the African Marketing Confederation conference, I was immediately drawn in – not just by the depth of his content, which traced the roots of branding and brand-building in Africa’s history, but by the power of his African voice and his ethical stance on business.
“For Yaw, business isn’t just about profit – it’s about creating win-win outcomes for everyone involved. That perspective is rare, refreshing and exactly what’s needed to drive sustainable growth in Africa and beyond.”
You can sign up for the webinar here.

The Africa Commerce Convergence Summit keynote address identified four elements that must converge if the continent is to achieve a meaningful economic reset.

Vongani Mageza brings more than 20 years’ experience across financial services and FMCG) companies such as FNB and Diageo.

AI agents will influence shopping, algorithms will supersede social connections, and the clip economy will change how brands connect.

The brand partnership includes a new TV commercial featuring Kipchoge, digital storytelling, wellness initiatives and community programmes.

Modern retail in Africa is still dwarfed by the traditional trade. Marketers who dismiss this relationship-heavy retail model do so at their peril.

Research finds brands don’t just sell products. They can also provide employees with stories through which they feel their work is meaningful

Honesty must be demonstrated through transparency, accountability and action – shaping both reputation and future trust following a crisis.

In the funeral plan category, where most advertisements look like an obituary, Standard Lesotho Bank opted to ‘sell the cow’, not the policy.

Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.

CEO of Scopen says the expansion into East Africa is a natural progression following the success of the research in South Africa.

Report says around 80% of Africa’s annual goods export potential to the Caribbean remains untapped.