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A.M.C. MEMBER NEWS
Exciting new developments for Uganda Marketers Society announced
By our African Marketing Confederation News Team | 2025
UMS renews its partnership with CIM, launches an e-magazine and unveils details of its upcoming CMO Breakfast in Kampala.
The Uganda Marketers Society (UMS) has announced the renewal of its partnership with The Chartered Institute of Marketing (CIM), the world’s leading professional marketing body.
This renewed partnership became effective in February 2025 and reaffirms the commitment of both organisations to advancing the marketing profession for the benefit of marketing professionals, businesses, and society in Uganda and the United Kingdom for the global business impact.
A public announcement was made by UMS President, Charity Winnie Kamusiime Asiimwe, during a press conference last week.
The launch edition of the new UMS magazine
“The renewal of this partnership with CIM is proof to the success of our collaboration over the past engagement,” she said. “Together, we have made significant strides in elevating the marketing profession in Uganda, and we look forward to building on this foundation to create even greater opportunities for our members.”
The renewed collaboration between UMS and CIM will focus on key areas to advance the marketing profession, including developing aligned pathways for professional marketers to obtain membership in both organisations and recognising specific membership grades with evidence for entry onto agreed levels.
Both organisations will prioritise cascading research and content to enhance awareness and reach across Uganda and the UK, while also undertaking joint research projects where feasible.
Additionally, UMS and CIM will continue to support events that drive unity and collaboration within the marketing community.
Discussing the partnership, Chris Daly, Chief Executive at CIM, said: “We are excited to renew our partnership with the Uganda Marketers Society. This collaboration has been instrumental in advancing the marketing profession in Uganda, and we are committed to continuing our joint efforts to promote excellence and create opportunities for marketers in both regions.”
E-magazine launched
During the same press conference, the UMS unveiled the launch edition of if new bi-annual e-magazine.
Its launch edition outlines the role of the Uganda Marketers Society and its aims, objectives and initiatives. There is also coverage of key UMS events, as well as UMS involvement in the 2024 AMC Marketing Forum held in Mombasa.
Other articles include a discussion around Women in Marketing, a look at the key competencies required of marketers, and an overview of the OOH industry in Kampala.
CMO Breakfast
The press conference also saw the launch of the upcoming UMS CMO Breakfast. Themed ‘The Leadership Leap; Positioning yourself for the boardroom’, it is scheduled for 25th April at the Serena Hotel in Kampala.
This exclusive event will bring together Chief Marketing Officers and senior marketing professionals who, together with CEOs and other business leaders, will explore strategies for advancing into top executive roles and shaping business leadership.
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