
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
EXPORT MARKETING
By our News Team | 2022
Both Rwanda and Ethiopia have been using the on-ground knowledge of their diplomatic missions in China for innovative coffee-marketing campaigns.
Coffee is a money spinner for many African countries, with the number of nations who are involved in its production and export numbering upwards of 30. Some are major players – such as Ethiopia, which is one of the ‘big five’ global producers – while others include the likes of Uganda, Rwanda, Tanzania, Kenya, Congo and Madagascar.
Recently, both Ethiopia and Rwanda enrolled members of their respective diplomatic missions as temporary coffee marketers to help them tap into new customers in China and increase their exports to the Asian nation.
The country’s booming e-commerce market – it has around a billion internet users and massive online marketplaces such as Alibaba – provided a perfect platform for Rwanda’s Ambassador to China, James Kimonyo, to engage in some innovative marketing on behalf of the east-central African nation.
Rwanda’s Ambassador to China, James Kimonyo (right) on his way to deliver an order of Rwandan coffee to a Chinese online shopper. Photo credit: Embassy of Rwanda via Twitter
According to a report published in Rwanda’s New Times newspaper, Kimonyo surprised many people when he cycled to the home of a Chinese consumer who had ordered Rwandan coffee online from JD.com, a popular e-commerce site.
Ambassador thanked customer for their purchase
Dressed in the outfit of a JD.com delivery person – and accompanied by real delivery personnel from the company, as well as local media – he thanked the client for supporting the Rwandan coffee industry and presented her with a certificate of appreciation.
“This is just one of the ways that the Rwandan Embassy in China is attempting to get the attention of the Chinese consumers, in a country that boasts a very competitive e-commerce industry and a massive digital economy,” the New Times noted in its article.
Not to be outdone in the African coffee-marketing stakes, Ethiopia has also been active in China through its diplomatic mission.
According to a report in the online publication Quartz Africa, Ethiopia’s ambassador to China, Teshome Toga Chanaka, participated in a livestream event with top Chinese influencer Li Jiaqi, also known as Lipstick King, on e-commerce retailer Alibaba’s e-shopping platform Tmall.
“Pleasantly surprised that more than 11 000 bags (500gm) of Ethiopian Coffee in stock were sold in 5 seconds in Shanghai in a live-streaming online event where the most influencer promoter #Li Jiaqi and I promoted # Ethiopian Coffee,” Chanaka said in a post-event Tweet.
To read more of this article, go to page 20 of the latest issue (Issue 1 2022) of Strategic Marketing for Africa, the magazine of the African Marketing Confederation. You can access the Digital Edition here.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.