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Ghana’s Chartered Marketers are recognised for their achievement
By our News Team | 2023
Launch of Chartered Marketer brand hailed as ‘a significant milestone in the history of marketing in Ghana’.
The Chartered Institute of Marketing, Ghana (CIMG), has officially launched its Chartered Marketer brand in the country. The ceremony, which took place at the Labadi Beach Hotel in early May, was a significant milestone in the history of marketing in Ghana.
The Chairman for the occasion, Professor Stephen Adei, who is also a Patron and Fellow of CIMG, shared his memory being a Chartered Marketer for the first time, adding that the event is significant because of the impact it will have on aspiring marketers, as well as the marketing industry as a whole and on Ghana as a country.
New CIMG Chartered Marketer inductees celebrate their success. Photo courtesy of CIMG
Prof Adei believes that “just as Germany returned to economic stability after the second world war, Ghana will also emerge from the current economic challenges despite the uncertainty and will not suffer a reversal”. He added that CIMG has a role to play – not only at the corporate level, but also to help position Ghana internationally.
According to Prof Adei, marketing is fundamental to the success of not only businesses, but countries. As a nation, Ghana needed to “learn from successful countries such as South Korea, Japan, Switzerland and the like, to brand our products and the country. We need to make sure that marketing plays a major role in promoting and encouraging organisations to strive to achieve international standards for our country”.
Diligence and dedication of Chartered Marketers
In his welcome address, the National President of CIMG, Dr Kasser Tee, congratulated the new inductees whose names have been entered into the register of CIMG Chartered Marketers, describing their induction as a “recognition of their diligence and dedication”. He urged them to use their new status to “change the narrative in the industry and build everything they do around the interest of the customer”.
Dr Tee emphasised that “marketing exists to create value for the long-term interest of the business by researching about the customer, competitors, market trends and internal issues within the organisation”.
The CIMG Professional Marketing Qualifications programme, launched two years ago, was also highlighted by the National President, who encouraged business owners and top-level executives to register and participate in the programme in order to acquire the necessary knowledge for business success.
Dr Tee congratulated all inductees and urged them “to let their good works manifest in how they support the various corporate and product brands they handle, as the successes they chalk up will bring glory and pride to CIMG”.
The Chartered Institute of Marketing, Ghana is a founder member of the African Marketing Confederation.
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