Ghana’s marketers honour Marketing Man and Marketing Woman of the Year

Both awards were conferred at the 36th CIMG Annual National Marketing Performance Awards held at the Labadi Beach Hotel in Accra recently. 

Dr Orleans-Lindsay was recognised for his remarkable blend of strategic vision, brand leadership, and customer-centric innovation.  

“His ability to elevate corporate reputation and establish strong visibility across multiple industries has positioned his brand as a trusted and preferred partner. His internal marketing initiatives have driven alignment and motivation, while his socially impactful CSR programmes have set new standards for responsible marketing. Altogether, his achievements reflect a masterful integration of strategy, creativity and purpose-driven leadership,” the CIMG judging panel said. 

Mrs Nettey was recognised for her visionary leadership, strategic insight and purpose-driven impact.  

“She has redefined marketing in the financial sector by aligning global challenges with innovative solutions, empowering entrepreneurs, and connecting with emerging social classes through deep customer understanding. Under her guidance, the brand has grown steadily, with her leadership marked by authenticity, inclusivity and a commitment to meaningful change,” the judges stated. 

Also featured on the list of personality awards were the Marketing Practitioner and Marketing Student of the year 2024.  

The Marketing Practitioner of the year award was presented to Ms Asiedua Addae, who serves as the Head of Corporate Affairs, Brand & Marketing at Standard Chartered Bank Ghana Plc.  

Meanwhile, the Marketing Student of the year was awarded to Ms Benedicta Nyame, Head of Business Development at UNIMAC, for being the overall best student in the professional Marketing examinations.  

Other awards categories were Hall of Fame, Media/Marketing Communications, Business Organisations, Products, and Not-for-Profit Organisations. 

Marketing’s critical role in shaping Ghana’s national identity 

This year’s ceremony was anchored on the theme ‘Repositioning Brand Ghana: Marketing for Economic Growth and Transformation’. A timely and strategic call to action, it underscores the critical role marketing plays in shaping Ghana’s national identity, promoting the nation’s cultural and economic assets, and unlocking global opportunities.  

Addressing both virtual and in-person participants, the National President of CIMG, Mr Michael Abbiw, called on government to prioritise professional marketing expertise in public sector appointments.  

On the need for policy reform to embed marketing excellence in governance, Mr Abbiw appealed to the Guest of Honour, Hon. Julius Debrah, Chief of Staff to the President of Ghana. 

“Hon. Chief of Staff, as the nation’s lead on coordinating government policy, we call for your leadership in championing a national policy mandating professional marketing expertise in all marketing-related public sector appointments. Such a policy will embed marketing excellence at the core of Ghana’s economic transformation.” 

On the importance of professional marketing qualifications and organisational commitment, the National President of CIMG stated: “I urge you to commit decisively to supporting your marketers in obtaining these essential qualifications. By investing in their professional development, you are investing directly in the growth and transformation of Brand Ghana. The quality of marketing in Ghana will only rise to the level of professional competence that we collectively demand and support.” 

On the inclusion of marketers in governance structures, the institute made a strong case, noting: “We implore you to establish a policy requiring the mandatory inclusion of professional marketers on all relevant state and public sector boards. This decisive policy move will drive a marketing orientation into governance that supports national economic goals.”